{"id":135480,"date":"2010-01-04T10:14:39","date_gmt":"2010-01-04T15:14:39","guid":{"rendered":"http:\/\/www.egmcartech.com\/?p=47953"},"modified":"2010-01-04T10:14:39","modified_gmt":"2010-01-04T15:14:39","slug":"video-chrysler-launches-%e2%80%9ccoming-home%e2%80%9d-campaign","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/135480","title":{"rendered":"Video: Chrysler launches \u201cComing Home\u201d campaign"},"content":{"rendered":"

\"Chrysler<\/p>\n

While it still has a lot of work to do, Chrysler Group LLC is in much better shape than it was earlier last year. For those that don’t want to believe in Chrysler, the Auburn Hills automaker has launched a new campaign to reach out to consumers, suppliers and partners.<\/p>\n

\u201cThis ad tells a story of Chrysler products bringing home loved ones throughout the years and our commitment to continuing to bring them home. It was important to tell this story during the holiday season because it is a time when families come together,\u201d said Olivier Francois, Head of Marketing, Chrysler Group LLC. \u201cWe want current and future customers, suppliers and partners to know that we are here and we are committed to earning their trust and restoring our reputation.\u201d<\/p>\n

You can catch the ad during the bowl games going on right now or after the jump right here.<\/p>\n

Hit the jump for the video<\/em>.<\/p>\n

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<\/embed><\/object><\/p>\n

Press Release<\/strong>:<\/p>\n

Chrysler Group LLC Introduces New \u201cComing Home\u201d Corporate Campaign<\/strong><\/p>\n

* New advertising campaign features Chrysler, Dodge, Jeep\u00ae and Ram vehicles throughout the years
\n* Aimed to inform consumers, suppliers and partners that Chrysler Group LLC is now a different company with a new alliance partner and a healthy product plan<\/p>\n

Auburn Hills, Mich., Jan 1, 2010 – Chrysler Group LLC introduced today a new corporate advertising campaign designed to reach out to consumers as well as the company\u2019s many suppliers and partners.<\/p>\n

The new corporate campaign, \u201cComing Home,\u201d was created in response to requests from Chrysler Group dealers and research conducted which found that consumers do not realize that Chrysler Group has emerged from bankruptcy and is now a different company with a new alliance partner and a healthy product plan.<\/p>\n

The ad features a driver bringing home a leather travel bag throughout the years in various Chrysler, Dodge and Jeep\u00ae vehicles. The travel bag symbolizes the continuation of life with all Chrysler Group brands and is the string that ties the entire story together. While various Chrysler, Dodge and Jeep vehicles are featured throughout, the ad begins with a 1930\u2019s Chrysler Airflow and ends with a 2010 Chrysler 300 sedan.<\/p>\n

The 60-second ad was created and produced by the Chrysler brand\u2019s advertising agency of record, Fallon, and is scheduled to air beginning January 1 \u2013 4, 2010 during the following bowl games as well as the Chrysler, Dodge, Jeep and Ram brand web sites:<\/p>\n

* Jan 1 \u2013 Rose Bowl, ABC
\n* Jan 1 \u2013 Outback Bowl, ESPN
\n* Jan 1 \u2013 Sugar Bowl, FOX
\n* Jan 2 \u2013 Liberty Bowl, ESPN
\n* Jan 2 \u2013 Liberty Bowl (Repeat), ESPN2
\n* Jan 4 \u2013 Fiesta Bowl, FOX<\/p>\n

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\n<\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a> <\/img><\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

While it still has a lot of work to do, Chrysler Group LLC is in much better shape than it was earlier last year. For those that don’t want to believe in Chrysler, the Auburn Hills automaker has launched a new campaign to reach out to consumers, suppliers and partners. \u201cThis ad tells a story […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-135480","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/135480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=135480"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/135480\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=135480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=135480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=135480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}