{"id":135751,"date":"2010-01-04T09:29:00","date_gmt":"2010-01-04T14:29:00","guid":{"rendered":"http:\/\/www.autoblog.com\/2010\/01\/04\/report-09-f1-participants-needed-to-sell-more-than-25-000-cars\/"},"modified":"2010-01-04T09:29:00","modified_gmt":"2010-01-04T14:29:00","slug":"report-09-f1-participants-needed-to-sell-more-than-25000-cars-to-break-even-on-investment","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/135751","title":{"rendered":"Report: &#8217;09 F1 participants needed to sell more than 25,000 cars to break even on investment"},"content":{"rendered":"<p>Filed under: <a href=\"http:\/\/www.autoblog.com\/category\/motorsports\/\" rel=\"tag\">Motorsports<\/a>, <a href=\"http:\/\/www.autoblog.com\/category\/bmw\/\" rel=\"tag\">BMW<\/a>, <a href=\"http:\/\/www.autoblog.com\/category\/mercedes-benz\/\" rel=\"tag\">Mercedes-Benz<\/a>, <a href=\"http:\/\/www.autoblog.com\/category\/toyota\/\" rel=\"tag\">Toyota<\/a>, <a href=\"http:\/\/www.autoblog.com\/category\/earnings-financials\/\" rel=\"tag\">Earnings\/Financials<\/a>, <a href=\"http:\/\/www.autoblog.com\/category\/ferrari\/\" rel=\"tag\">Ferrari<\/a>, <a href=\"http:\/\/www.autoblog.com\/category\/renault\/\" rel=\"tag\">Renault<\/a><\/p>\n<p><a href=\"http:\/\/www.theage.com.au\/sport\/motorsport\/ferrari-leads-cost-race-20100103-lnbs.%20html\"><img decoding=\"async\" hspace=\"0\" border=\"0\" vspace=\"4\" src=\"http:\/\/www.blogcdn.com\/www.autoblog.com\/media\/2010\/01\/f1_investment.jpg\" alt=\"\" \/><\/a><\/p>\n<p>Melbourne, Australia newspaper <em>The Age<\/em> has a story on the break-even point for automakers in Formula One. The numbers are based on research done by Formula Money, a company devoted to detailing the financial goings-on in F1 &#8211; however, they don&#8217;t make much sense at first glance. According to <em>The Age<\/em>, F1&#8217;s manufacturer-backed teams &#8220;<a href=\"http:\/\/www.autoblog.com\/make\/ferrari\/\">Ferrari<\/a>, <a href=\"http:\/\/www.autoblog.com\/make\/mercedes-benz\/\">Mercedes-Benz<\/a>, <a href=\"http:\/\/www.autoblog.com\/make\/bmw\">BMW<\/a>, <a href=\"http:\/\/autoblog.com\/category\/renault\">Renault<\/a> and <a href=\"http:\/\/www.autoblog.com\/make\/toyota\">Toyota<\/a> spent &euro;608 million ($970 million) on Formula One racing&#8221; last year. To recoup that total investment they needed to sell at least 25,000 cars, combined, at an average price of $38,800.<\/p>\n<p>The questions arise when it is claimed that Ferrari &#8220;makes &euro;275,000 ($393,643 U.S.) per car sold, and so only needs to sell 153 vehicles to break even on its &euro;42 million ($60 million U.S.) investment in F1.&#8221; We can hardly believe Ferrari spent just $60M on F1 last year; if so, that would have left the other four teams to spend an average of $227.5M apiece based on a total spend of $970M.<\/p>\n<p>According to <a href=\"http:\/\/www.f1fanatic.co.uk\/2008\/09\/22\/toyota-has-biggest-f1-budget-4456m\/\">F1 Fanatic&#8217;s team budget numbers<\/a> for 2008, Ferrari spent $414.9 million, and going by <a href=\"http:\/\/www.f1network.net\/boards\/read\/s491.htm,10565609\">F1 Network&#8217;s numbers<\/a> for 2009, Ferrari spent $365 million last year. We don&#8217;t know where the truth is among the numbers in <em>The Age<\/em>&#8216;s report. What we do know, however, is that no matter what the real numbers are, they never added up for <a href=\"http:\/\/www.autoblog.com\/2009\/11\/27\/bmw-reaches-agreement-to-sell-f1-team-back-to-founder-peter-saub\/\">BMW<\/a>, <a href=\"http:\/\/www.autoblog.com\/2009\/12\/17\/renault-stays-in-formula-one-after-selling-stake-in-team\/\">Renault<\/a> or <a href=\"http:\/\/www.autoblog.com\/2009\/11\/30\/serbian-team-reportedly-in-talks-to-take-over-toyota-f1\/\">Toyota<\/a>.<\/p>\n<p>[Source: <a href=\"http:\/\/www.theage.com.au\/sport\/motorsport\/ferrari-leads-cost-race-20100103-lnbs.%20html\">The Age<\/a>]<\/p>\n<p style=\"padding:5px;background:#ddd;border:1px solid #ccc;clear:both;\"><a href=\"http:\/\/www.autoblog.com\/2010\/01\/04\/report-09-f1-participants-needed-to-sell-more-than-25-000-cars\/\">Report: &#8217;09 F1 participants needed to sell more than 25,000 cars to break even on investment<\/a> originally appeared on <a href=\"http:\/\/www.autoblog.com\">Autoblog<\/a> on Mon, 04 Jan 2010 09:29:00 EST.  Please see our <a href=\"http:\/\/www.weblogsinc.com\/feed-terms\/\">terms for use of feeds<\/a>.<\/p>\n<h6 style=\"clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;\"><\/h6>\n<p><a href=http:\/\/www.theage.com.au\/sport\/motorsport\/ferrari-leads-cost-race-20100103-lnbs.%20html>Read<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/www.autoblog.com\/2010\/01\/04\/report-09-f1-participants-needed-to-sell-more-than-25-000-cars\/\" rel=\"bookmark\" title=\"Permanent link to this entry\">Permalink<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/www.autoblog.com\/forward\/19301120\/\" title=\"Send this entry to a friend via email\">Email this<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/www.autoblog.com\/2010\/01\/04\/report-09-f1-participants-needed-to-sell-more-than-25-000-cars\/#comments\" title=\"View reader comments on this entry\">Comments<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Filed under: Motorsports, BMW, Mercedes-Benz, Toyota, Earnings\/Financials, Ferrari, Renault Melbourne, Australia newspaper The Age has a story on the break-even point for automakers in Formula One. The numbers are based on research done by Formula Money, a company devoted to detailing the financial goings-on in F1 &#8211; however, they don&#8217;t make much sense at first [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-135751","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/135751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=135751"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/135751\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=135751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=135751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=135751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}