{"id":136998,"date":"2010-01-04T18:29:17","date_gmt":"2010-01-04T23:29:17","guid":{"rendered":"http:\/\/kempton.wordpress.com\/?p=8780"},"modified":"2010-01-04T18:29:17","modified_gmt":"2010-01-04T23:29:17","slug":"simon-kucher-partners-skp","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/136998","title":{"rendered":"Simon-Kucher &amp; Partners (SKP)"},"content":{"rendered":"<div class='snap_preview'><\/p>\n<p>Interesting insights form <a title=\"http:\/\/us.macmillan.com\/BookCustomPage.aspx?isbn=9780809094691\" href=\"http:\/\/us.macmillan.com\/BookCustomPage.aspx?isbn=9780809094691\" >Pricessless<\/a> about <a title=\"http:\/\/www.simon-kucher.com\/\" href=\"http:\/\/www.simon-kucher.com\/\" >Simon-Kucher &amp; Partners (SKP)<\/a>,<\/p>\n<blockquote>\n<p><strong>The influence of SKP on the prices we pay for just about everything is as little recognized as it is staggering.<\/strong> Rules that apply to other types of consultancies don\u2019t apply to pricing. An ad agency would not have Coca-Cola and Pepsi as clients\u2014but SKP does. In many industries, SKP advises half a dozen of the leading firms. <strong>Its current roster of clients includes Procter &amp; Gamble, Nestl\u00e9, Microsoft, Intel, Texas Instruments, T-Mobile, Vodaphone, Nokia, Sony Ericsson, Honeywell, Thyssen-Krupp, Warner Music, Bertelsmann, Merck, Bayer, Johnson &amp; Johnson, UBS, Barclays, HSBC, Goldman Sachs, Dow Jones, Hilton, British Airways, Lufthansa, Emirates Airlines, BMW, Mercedes, Volkswagen, Toyota, General Motors, Volvo, Caterpillar, Adidas, and the Toronto Blue Jays. The same psychological tricks apply whether you\u2019re setting a price for text messages or toilet paper or airline tickets. <\/strong>To SKP\u2019s consultants, prices are the most pervasive of hidden persuaders.<\/p>\n<p>[&#8230;] <strong>In the mundane act of naming a price, we translate the desires of our hearts into the public language of numbers. That turns out to be a surprisingly tricky process.<\/strong><\/p>\n<\/blockquote>\n<p>Posted in advertising, Business, Economics  <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gocomments\/kempton.wordpress.com\/8780\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/comments\/kempton.wordpress.com\/8780\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/godelicious\/kempton.wordpress.com\/8780\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/delicious\/kempton.wordpress.com\/8780\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gostumble\/kempton.wordpress.com\/8780\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/stumble\/kempton.wordpress.com\/8780\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/godigg\/kempton.wordpress.com\/8780\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/digg\/kempton.wordpress.com\/8780\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/goreddit\/kempton.wordpress.com\/8780\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/reddit\/kempton.wordpress.com\/8780\/\" \/><\/a> <img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=kempton.wordpress.com&#038;blog=364107&#038;post=8780&#038;subd=kempton&#038;ref=&#038;feed=1\" \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Interesting insights form Pricessless about Simon-Kucher &amp; Partners (SKP), The influence of SKP on the prices we pay for just about everything is as little recognized as it is staggering. Rules that apply to other types of consultancies don\u2019t apply to pricing. An ad agency would not have Coca-Cola and Pepsi as clients\u2014but SKP does. [&hellip;]<\/p>\n","protected":false},"author":841,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-136998","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/136998","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/841"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=136998"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/136998\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=136998"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=136998"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=136998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}