{"id":138429,"date":"2010-01-05T01:15:03","date_gmt":"2010-01-05T06:15:03","guid":{"rendered":"http:\/\/www.stoth.com\/2010\/01\/05\/will-apple-buy-mobile-ad-company-quattro-wireless\/"},"modified":"2010-01-05T01:15:03","modified_gmt":"2010-01-05T06:15:03","slug":"will-apple-buy-mobile-ad-company-quattro-wireless","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/138429","title":{"rendered":"Will Apple buy mobile ad company Quattro Wireless?"},"content":{"rendered":"<p><\/p>\n<p>Filed under: <a href=\"http:\/\/www.tuaw.com\/category\/apple-corporate\/\" rel=\"tag\">Apple Corporate<\/a><\/p>\n<p><img decoding=\"async\" hspace=\"8\" vspace=\"8\" border=\"1\" align=\"right\" alt=\"\" src=\"http:\/\/www.stoth.com\/wp-content\/plugins\/wp-o-matic\/cache\/bbac3_fasii388768776.jpg\" \/>According to Kara Swisher at AllThingsD, <a href=\"http:\/\/kara.allthingsd.com\/20100104\/exclusive-apple-to-buy-quattro-wireless-for-275-million\/\">Apple may announce the purchase of Quattro<\/a> for the relative bargain price of $275 million. I say bargain because, as Kara points out, <a href=\"http:\/\/www.businessweek.com\/the_thread\/techbeat\/archives\/2009\/11\/google_buys_adm.html\">Google paid three times that for AdMob<\/a>, another mobile ad company. So what? This bit of news, when taken with the <a href=\"http:\/\/www.downloadsquad.com\/2009\/11\/16\/all-your-os-are-belong-to-us-with-apples-new-advertising-pate\/\">ad patent filed by Apple<\/a>, could suggest they are going to implement some sort of ad system on something. But what? AdMob could be used on Android-powered devices&#8230;<\/p>\n<p>How about ads on a tablet device? Ads could help lower the cost of the mythical tablet, especially when those ads are sold by, say, content creators like a newspaper or four. I realize those are a lot of threads to pull together, but all the speculation seems to be swirling around this tablet, the cost and the content that&#8217;ll go inside. Traditionally cost has been the Achilles&#8217; heel for an Apple product, but with ad-supported price breaks you could theoretically lower the cost of the product to the consumer while keeping some margins. <\/p>\n<p>Then again, Apple may simply be planning to integrate Quattro into the developers&#8217; toolkits, and provide them with an in-house solution for ad-supported apps. Or maybe they are going to sell an ad-supported OS X for Dell machines. Who knows? As I write this neither company had any comment on the sale or announcement.<\/p>\n<p><a href=\"http:\/\/www.tuaw.com\">TUAW<\/a><a href=\"http:\/\/www.tuaw.com\/2010\/01\/05\/will-apple-buy-mobile-ad-company-quattro-wireless\/\">Will Apple buy mobile ad company Quattro Wireless?<\/a> originally appeared on <a href=\"http:\/\/www.tuaw.com\">The Unofficial Apple Weblog (TUAW)<\/a> on Tue, 05 Jan 2010 00:30:00 EST.  Please see our <a href=\"http:\/\/www.weblogsinc.com\/feed-terms\/\">terms for use of feeds<\/a>.<\/p>\n<h6><\/h6>\n<p><a href=\"http:\/\/kara.allthingsd.com\/20100104\/exclusive-apple-to-buy-quattro-wireless-for-275-million\" \/>Read<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/www.tuaw.com\/2010\/01\/05\/will-apple-buy-mobile-ad-company-quattro-wireless\/\" rel=\"bookmark\" title=\"Permanent link to this entry\">Permalink<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/www.tuaw.com\/forward\/19302885\/\" title=\"Send this entry to a friend via email\">Email this<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/www.tuaw.com\/2010\/01\/05\/will-apple-buy-mobile-ad-company-quattro-wireless\/#comments\" title=\"View reader comments on this entry\">Comments<\/a> <\/p>\n<p>Buy This Item: <a class=\"buy\" href=\"http:\/\/www.stoth.com\/buy.php\" ><span style=\"color: #33bc03\">[Click here to buy this item]<\/span><\/a><\/p>\n<p><a href=\"http:\/\/www.tuaw.com\/2010\/01\/05\/will-apple-buy-mobile-ad-company-quattro-wireless\/\" >Read Original Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Filed under: Apple Corporate According to Kara Swisher at AllThingsD, Apple may announce the purchase of Quattro for the relative bargain price of $275 million. I say bargain because, as Kara points out, Google paid three times that for AdMob, another mobile ad company. So what? This bit of news, when taken with the ad [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-138429","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/138429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=138429"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/138429\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=138429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=138429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=138429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}