{"id":138823,"date":"2010-01-05T03:15:47","date_gmt":"2010-01-05T08:15:47","guid":{"rendered":"http:\/\/www.stoth.com\/2010\/01\/05\/best-buys-40-pre-optimization-determined-to-be-worthless-iphone-earbuds-determined-to-be-white\/"},"modified":"2010-01-05T03:15:47","modified_gmt":"2010-01-05T08:15:47","slug":"best-buy%e2%80%99s-40-%e2%80%98pre-optimization%e2%80%99-determined-to-be-worthless-iphone-earbuds-determined-to-be-white","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/138823","title":{"rendered":"Best Buy\u2019s $40 \u2018pre-optimization\u2019 determined to be worthless, iPhone earbuds determined to be white"},"content":{"rendered":"<p><\/p>\n<div> <\/div>\n<div><a href=\"http:\/\/consumerist.com\/2010\/01\/consumerist-investigation-best-buy-optimization-is-a-big-stupid-annoying-waste-of-money.html\"><img decoding=\"async\" border=\"1\" hspace=\"4\" vspace=\"4\" alt=\"Best Buy's $40 'pre-optimization' determined to be worthless, iPhone earbuds determined to be white\" src=\"http:\/\/www.blogcdn.com\/www.engadget.com\/media\/2010\/01\/bby-20100104-550.jpg\" \/><\/a><\/div>\n<div>Have you tried to buy a laptop or desktop at Best Buy lately? If so, you&#8217;ve probably been hit for a $39.99 &#8220;pre-optimization&#8221; fee, an extra charge that you just couldn&#8217;t avoid. The cost goes toward covering the meager living expenses of some poor Geek Squad employee &#8212; and to keep their retro gaming habit in check. In exchange those workers laboriously go through your machine and &#8220;optimize&#8221; it, removing some trialware and, apparently, enabling status bars. Supposedly the machines are faster and easier to use after this service, but <em>Consumerist<\/em> and <em>Consumer Reports<\/em> tag-teamed to make sure. The results? Not good. In most cases there was no performance increase, though in one instance the machine was 32 percent slower! Laptops were also found to be left in suspend mode, sometimes with software installs and Windows Updates half-completed. The worst part is that stores often won&#8217;t sell you a machine that hasn&#8217;t had this &#8220;service&#8221; performed. That&#8217;s what we call shady behavior &#8212; the sort we&#8217;d expect to <a href=\"http:\/\/www.engadget.com\/2009\/03\/23\/monster-hdmi-difference-scam-still-kickin-in-frys-electronic\/\">see at the competition<\/a>.<\/div>\n<p><a href=\"http:\/\/www.engadget.com\/2010\/01\/05\/best-buys-40-pre-optimization-determined-to-be-worthless-ip\/\" rel=\"bookmark\">Continue reading <em>Best Buy&#8217;s $40 &#8216;pre-optimization&#8217; determined to be worthless, iPhone earbuds determined to be white<\/em><\/a><\/p>\n<p><a href=\"http:\/\/www.engadget.com\/2010\/01\/05\/best-buys-40-pre-optimization-determined-to-be-worthless-ip\/\">Best Buy&#8217;s $40 &#8216;pre-optimization&#8217; determined to be worthless, iPhone earbuds determined to be white<\/a> originally appeared on <a href=\"http:\/\/www.engadget.com\">Engadget<\/a> on Tue, 05 Jan 2010 02:35:00 EST.  Please see our <a href=\"http:\/\/www.weblogsinc.com\/feed-terms\/\">terms for use of feeds<\/a>.<\/p>\n<h6><\/h6>\n<p><a href=\"http:\/\/www.engadget.com\/2010\/01\/05\/best-buys-40-pre-optimization-determined-to-be-worthless-ip\/\" rel=\"bookmark\" title=\"Permanent link to this entry\">Permalink<\/a>&nbsp;<img decoding=\"async\" class=\"img_label\" src=\"http:\/\/www.blogsmithmedia.com\/www.engadget.com\/media\/post_label_VIA.gif\" alt=\"\" \/><span><a href=\"http:\/\/gizmodo.com\/5439590\/best-buys-optimization-is-officially-a-huge-evil-scam?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed:+gizmodo\/full+(Gizmodo)\">Gizmodo<\/a><!--\/\/--><\/span> &nbsp;|&nbsp; <img decoding=\"async\" class=\"img_label\" src=\"http:\/\/www.blogsmithmedia.com\/www.engadget.com\/media\/post_label_source.gif\" alt=\"source\" \/><span><a href=\"http:\/\/consumerist.com\/2010\/01\/consumerist-investigation-best-buy-optimization-is-a-big-stupid-annoying-waste-of-money.html\">Consumerist<\/a><!--\/\/--><\/span> &nbsp;|&nbsp;<a href=\"http:\/\/www.engadget.com\/forward\/19302541\/\" title=\"Send this entry to a friend via email\">Email this<\/a>&nbsp;|&nbsp;<a href=\"http:\/\/www.engadget.com\/2010\/01\/05\/best-buys-40-pre-optimization-determined-to-be-worthless-ip\/#comments\" title=\"View reader comments on this entry\">Comments<\/a> <\/p>\n<p>Buy This Item: <a class=\"buy\" href=\"http:\/\/www.stoth.com\/buy.php\" ><span style=\"color: #33bc03\">[Click here to buy this item]<\/span><\/a><\/p>\n<p><a href=\"http:\/\/www.engadget.com\/2010\/01\/05\/best-buys-40-pre-optimization-determined-to-be-worthless-ip\/\" >Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you tried to buy a laptop or desktop at Best Buy lately? If so, you&#8217;ve probably been hit for a $39.99 &#8220;pre-optimization&#8221; fee, an extra charge that you just couldn&#8217;t avoid. The cost goes toward covering the meager living expenses of some poor Geek Squad employee &#8212; and to keep their retro gaming habit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-138823","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/138823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=138823"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/138823\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=138823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=138823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=138823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}