{"id":140313,"date":"2010-01-05T10:22:00","date_gmt":"2010-01-05T15:22:00","guid":{"rendered":"http:\/\/37signals.com\/svn\/posts\/2085-custom-sortfolio-ads-on-the-deck"},"modified":"2010-01-05T10:22:00","modified_gmt":"2010-01-05T15:22:00","slug":"custom-sortfolio-ads-on-the-deck","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/140313","title":{"rendered":"Custom Sortfolio ads on The Deck"},"content":{"rendered":"<p>Yesterday we alluded to a new <a href=\"http:\/\/sortfolio.com\">Sortfolio<\/a> promotion we&#8217;ll be running across <a href=\"http:\/\/decknetwork.net\/\">The Deck Network<\/a>. The promotion started yesterday and will run for at least the next 60 days.<\/p>\n<h2>How it works<\/h2>\n<p>We purchased a slot on The Deck for Sortfolio. That gives us somewhere between 2,500,000 and 3,000,000 ad impressions across over a 30 day period. We used to run a static ad in that spot, but what we&#8217;re doing now is splitting the ad display 25% static and 75% dynamic. The dynamic ads feature our Sortfolio Pro customers.<\/p>\n<h2>25% static<\/h2>\n<p>25% of the time, our ad will look like this:<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/s3.amazonaws.com\/37assets\/svn\/357-sortfolio-deck-static.png\" alt=\"\" \/><\/p>\n<h2>75% dynamic<\/h2>\n<p>75% of the time, our ad will be generated dynamically and feature a Sortfolio Pro listing ($99\/month). Currently about 140 companies have Pro listings. The ad will feature a crop of their primary screenshot as well as a link directly to their Sortfolio page. Here are a few examples:<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/s3.amazonaws.com\/37assets\/svn\/358-sortfolio-deck-ad-example.png\" alt=\"\" \/><\/p>\n<p>This means the companies paying $99\/month to be highlighted on Sortfolio are also getting roughly 15,000 highlighted ad impressions across The Deck Network too.<\/p>\n<p>This means your web design company could get prime exposure on sites like Daring Fireball, A List Apart, 43 Folders, Kottke.org, The Morning News, Ze Frank, Twitteriffic (in app), Design Observer, etc. There are currently 40 high profile sites that run Deck ads.<\/p>\n<h2>More exposure = more potential business<\/h2>\n<p>We hope this added high-profile exposure leads to more business for your web design firm. If you aren&#8217;t listed on <a href=\"http:\/\/sortfolio.com\">Sortfolio<\/a> yet, <a href=\"https:\/\/sortfolio.com\/signup\">get listed today<\/a>. It&#8217;s free to list your company, but if you want have a chance at having a featured ad run across The Deck Network, you&#8217;ll need to upgrade to the Pro plan.<\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/37signals\/beMH?a=AOZi7BCW-Sc:eCfpA35QBcE:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/37signals\/beMH?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/37signals\/beMH?a=AOZi7BCW-Sc:eCfpA35QBcE:7Q72WNTAKBA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/37signals\/beMH?d=7Q72WNTAKBA\" border=\"0\"><\/img><\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Yesterday we alluded to a new Sortfolio promotion we&#8217;ll be running across The Deck Network. The promotion started yesterday and will run for at least the next 60 days. How it works We purchased a slot on The Deck for Sortfolio. That gives us somewhere between 2,500,000 and 3,000,000 ad impressions across over a 30 [&hellip;]<\/p>\n","protected":false},"author":7020,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-140313","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/140313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/7020"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=140313"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/140313\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=140313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=140313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=140313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}