{"id":142298,"date":"2010-01-05T18:20:22","date_gmt":"2010-01-05T23:20:22","guid":{"rendered":"tag:contentnext.com,2010-01-05:article\/419-foursquare-goes-global-to-stay-ahead-of-the-location-aware-social-pack"},"modified":"2010-01-05T18:20:22","modified_gmt":"2010-01-05T23:20:22","slug":"foursquare-goes-global","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/142298","title":{"rendered":"Foursquare Goes Global"},"content":{"rendered":"

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\n\t\t\t\t\t\t\t\t\t\"Foursquare
\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n

Foursquare<\/a>, the addictive and yet slightly creepy location-based status updater\/mobile game, has gone global. When it first launched, users were limited to checking in to stores, restaurants and other locations in select North American cities; Foursquare scaled out<\/a> to 15 European cities last November, and now, there’s no limit to where users can check in from. <\/p>\n

At stake are the bragging rights for being the most far-reaching—and ultimately, most-utilized—mobile social location-tagging service, as well as potential local ad revenues<\/a> from businesses that want to offer coupons and discounts to users. As CNET <\/em>notes<\/a>, Rival Gowalla is better-funded<\/a> and had global capabilities before Foursquare did. Other challengers include Loopt and Brightkite.\n<\/p>\n

The catch is that newer cities and neighborhoods aren’t auto-populated in the Foursquare app, meaning people need to enter a name like “Valley Stream,” or “Playa del Rey,” to check in to a location in lesser-known locales. The company is “soft-launching” the global option, meaning not all users will see it yet.\n<\/p>\n

Related<\/strong><\/p>\n