{"id":146069,"date":"2010-01-06T11:50:44","date_gmt":"2010-01-06T16:50:44","guid":{"rendered":"http:\/\/www.technologytransfertactics.com\/content\/?p=5638"},"modified":"2010-01-06T11:50:44","modified_gmt":"2010-01-06T16:50:44","slug":"tech-transfer-marketing-on-a-shoestring-guerilla-tactics-in-a-budget-cut-world","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/146069","title":{"rendered":"Tech Transfer Marketing on a Shoestring: Guerilla Tactics in a Budget-Cut World"},"content":{"rendered":"<p>Tech transfer professionals charged with the task of marketing                their IP to licensees have a tough challenge, often operating without                a dedicated marketing professionals or even a formal marketing budget.                Getting the word out, and generating high-quality leads and ultimately                deals, requires creative tactics and resourceful determination.                To help you meet that challenge and tap into existing or low-cost                tools and strategies, our Distance Learning Division has recruited                three tech transfer marketing veterans who have been in the same                boat &#8211; and made it float. They&#8217;ve learned how to do more with less,                using &#8220;guerrilla&#8221; techniques that bring in licensees without spending                a fortune on glitzy marketing bells and whistles. They&#8217;ll share                those techniques in a practical, how-to audioconference: <a href=\"http:\/\/www.technologytransfertactics.com\/content\/audio\/moas-en\/\"><strong>Tech                Transfer Marketing on a Shoestring: Guerilla Tactics in a Budget-Cut                World<\/strong><\/a>, scheduled for Tuesday, March 9 from 1:00 pm                to 2:30 pm. The session also includes an optional 30-minute add-on                web forum for idea-sharing, which is free to the first 20 registrants.                You&#8217;ll join Melba Kurman (Cornell Center for Technology Enterprise                and Commercialization), Jamie Hall (University of British Columbia)                and Brandon Reynolds (University of Texas at Tyler) for an invigorating                90-minute presentation featuring a treasure trove of inventive,                clever, out-of-the-box ideas to move your innovations to market                without busting your budget. <a href=\"http:\/\/www.technologytransfertactics.com\/content\/audio\/moas-en\/\">CLICK                HERE<\/a> for complete details and to enroll.<\/p>\n<p>And don&#8217;t miss these upcoming events &#8211; click on the titles for                more information:<\/p>\n<ul>\n<li> <a href=\"http:\/\/www.technologytransfertactics.com\/content\/audio\/softt-en\/\">Successful                  Outsourcing for Tech Transfer Organizations<\/a> &#8211; TOMORROW, January                  6.<\/li>\n<li><a href=\"http:\/\/www.technologytransfertactics.com\/content\/audio\/swyut-en\/\">&#8220;Shrink                  Wrap&#8221; Your University&#8217;s Technologies for Industry: Packaging Your                  Innovations to Minimize Corporate Risk and Extract Optimum Licensing                  Value<\/a> &#8211; Wednesday, January 27 <\/li>\n<li><a href=\"http:\/\/www.technologytransfertactics.com\/content\/audio\/patpr-en\/\">Patent                  Prosecution: Best Practices for Reducing Costs While Improving                  Patent Quality<\/a> &#8211; Tuesday, February 9, 2010<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Tech transfer professionals charged with the task of marketing their IP to licensees have a tough challenge, often operating without a dedicated marketing professionals or even a formal marketing budget. Getting the word out, and generating high-quality leads and ultimately deals, requires creative tactics and resourceful determination. To help you meet that challenge and tap [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-146069","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/146069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=146069"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/146069\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=146069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=146069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=146069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}