{"id":146076,"date":"2010-01-06T11:23:25","date_gmt":"2010-01-06T16:23:25","guid":{"rendered":"http:\/\/www.technologytransfertactics.com\/content\/?p=5624"},"modified":"2010-01-06T11:23:25","modified_gmt":"2010-01-06T16:23:25","slug":"use-patent-analytics-to-id-licensees-and-get-deals-done","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/146076","title":{"rendered":"Use patent analytics to ID licensees and get deals done"},"content":{"rendered":"<p>Finding licensees for your IP is a challenge in any environment, but in a recession it can seem  more like waiting for lightning to strike &#8212; and about as likely. The key to sniffing out deals in a down economy, according to one IP consultant, is taking a proactive approach and increasing your odds by employing patent analytics. Matt Troyer, vice president of innovation at the  full-service IP firm TAEUS International Corp., based in Colorado Springs, CO, says leveraging  patent data is a key way for TTOs to identify licensing prospects for their IP portfolios. But patent analytics do have certain limitations, he acknowledges. &#8220;No. 1, they&#8217;re only going to target licensees who have patents in the particular area of your target patent. For example, you&#8217;re not going to find small start-ups that don&#8217;t have patent portfolios&#8221; but which might be interested in the IP you&#8217;re working with. &#8220;You&#8217;re also not going to find larger companies that may have patent portfolios but are conducting a \u2018black hat&#8217; or a \u2018skunk works&#8217; project&#8221; in an area they have not yet exploited. However, patent analytics are &#8220;the best place to start generating leads,&#8221; Troyer insists, because the processes are automated or semi-automated and &#8220;relatively fast.&#8221; A detailed article on effectively using patent analytics to identify prospects and target IP marketing efforts appears in the December issue of <a href=\"http:\/\/www.technologytransfertactics.com\/content\/category\/en-current-issue\/\"><em>Technology Transfer Tactics<\/em><\/a>. To get access to this complete article and become a subscriber, including access to the entire archive of back issues, <a href=\"http:\/\/www.technologytransfertactics.com\/content\/en-subscribe\/\">CLICK HERE<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finding licensees for your IP is a challenge in any environment, but in a recession it can seem more like waiting for lightning to strike &#8212; and about as likely. The key to sniffing out deals in a down economy, according to one IP consultant, is taking a proactive approach and increasing your odds by [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-146076","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/146076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=146076"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/146076\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=146076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=146076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=146076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}