{"id":146520,"date":"2010-01-06T18:18:57","date_gmt":"2010-01-06T23:18:57","guid":{"rendered":"tag:business.theatlantic.com,2010:\/\/3.33091"},"modified":"2010-01-07T09:35:15","modified_gmt":"2010-01-07T14:35:15","slug":"chocolate-dreams","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/146520","title":{"rendered":"Chocolate Dreams"},"content":{"rendered":"<p>It&#8217;s surprising how often Europeans comment on the relative awfulness of American chocolate.&nbsp; They are, of course, entirely correct.&nbsp; My personal favorite is Belgian chocolate, but almost any European chocolate is better than the waxy substance available here.&nbsp; When I was at the Economist, my trips to Britain always meant I&#8217;d be eating at least one Cadbury&#8217;s candy bar a day.<\/p>\n<p>So it&#8217;s a little amusing to see that Cadbury may be running from Kraft&#8217;s takeover bid into the arms of . . . <a href=\"http:\/\/online.wsj.com\/article\/SB10001424052748704842604574642611456134996.html\">Hershey<\/a>, the most quintissentially American of the American chocolate companies.<\/p>\n<p>Any port in a storm, I suppose, and at least if they ruin the brand<br \/>\nthey&#8217;ll do it by importing American chocolate-making techniques, rather<br \/>\nthan the strategic thinking and know-how behind Velveeta.&nbsp; Hershey and<br \/>\nCadbury already cross-distribute each other&#8217;s products, as I understand<br \/>\nit, so at least there&#8217;s some relationship there.&nbsp; <\/p>\n<p>But boy, does a Cadbury\/Hershey deal seem unlikely.&nbsp; Cadbury is <a href=\"http:\/\/www.google.com\/finance?q=NYSE%3AHSY\">more than twice the size<\/a> of Hershey, and the Hershey board is <a href=\"http:\/\/www.businessweek.com\/news\/2010-01-06\/hershey-board-said-to-be-divided-over-cadbury-bid-update4-.html\">said to be split<\/a>,<br \/>\nwith some of the directors concerned about the implications of the debt<br \/>\nthey&#8217;d need to take on.&nbsp; As well they should be.&nbsp; Taking on big debt to<br \/>\nbuy another company is risky in the best of times, and these are not<br \/>\nthe best of times.&nbsp; Though perhaps candy bars are countercyclical, as<br \/>\nthe world rushes to drown its sorrows in chocolate.<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n  <a style='font-size: 10px; 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color: maroon;' href='http:\/\/www.pheedcontent.com\/hostedMorselClick.php?hfmm=v3:064606026079a890d597ecc1f8f5e43a:DWMFFsELIoxhxigaBzQFWjCgKrrgzF3knv%2FJsGRpCGNlZhlPWJCK2OYY8rMqlfoU3ZT5zgc3evzecQ%3D%3D'><img border='0' title='Add to Facebook' alt='Add to Facebook' src='http:\/\/images.pheedo.com\/images\/mm\/facebook.gif'\/><\/a><br \/>\n<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<a href=\"http:\/\/ads.pheedo.com\/click.phdo?s=cedf9bdbb413d50e01b4495186e14930&#038;p=1\"><img decoding=\"async\" alt=\"\" style=\"border: 0;\" border=\"0\" src=\"http:\/\/ads.pheedo.com\/img.phdo?s=cedf9bdbb413d50e01b4495186e14930&#038;p=1\"\/><\/a><br \/>\n<img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"0\" width=\"0\" border=\"0\" style=\"display:none\" src=\"http:\/\/a.rfihub.com\/eus.gif?eui=2225\"\/><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/AtlanticBusinessChannel\/~4\/5ccD5rnuLE4\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s surprising how often Europeans comment on the relative awfulness of American chocolate.&nbsp; They are, of course, entirely correct.&nbsp; My personal favorite is Belgian chocolate, but almost any European chocolate is better than the waxy substance available here.&nbsp; When I was at the Economist, my trips to Britain always meant I&#8217;d be eating at least [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-146520","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/146520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/80"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=146520"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/146520\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=146520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=146520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=146520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}