{"id":149358,"date":"2010-01-07T10:16:26","date_gmt":"2010-01-07T15:16:26","guid":{"rendered":"http:\/\/www.skyscrapercity.com\/showthread.php?t=1040161"},"modified":"2010-01-07T10:16:26","modified_gmt":"2010-01-07T15:16:26","slug":"hmmm-mosman-inspired-briefs","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/149358","title":{"rendered":"Hmmm Mosman inspired briefs…"},"content":{"rendered":"
Mosmann launches jocks for Mos men
\nMosman daily 05 Jan 10 @ 01:50pm by Emma Page<\/p>\n

\"\"<\/p>\n

A model shows off Mosmann’s new line of underwear. Photo: SUPPLIED
\nIF you’re going to name a stylish new line of men’s jocks after Sydney’s most luxurious harbourside suburb, Mosman, you should at least get the spelling right. <\/p>\n

Mosmann’s range of Australian-designed jocks for men, which promise women an “exciting choice” and represent “the sophisticated and relaxed lifestyle of the Australian male”, was launched before Christmas at lingerie store, Arianne in Sydney’s QVB. <\/p>\n

Mosmann Mens Apparel National Sales and Marketing Manager, Chrys Chrysostomou said the comfy, sleek, modern designs would sell well to Mosman men – and their wives. <\/p>\n

“The name was chosen to reflect the laid-back yet sophisticated Australian lifestyle represented by the suburb of Mosman,” he said. <\/p>\n

The range, which includes collections such as Mosmann Gold, Silver Series and Racer, incorporates durable, high quality materials such as cotton and modal for everyday comfort. <\/p>\n

Patterns and colours range from classic to contemporary and they come in boxers as well as briefs, with each pair valued between $27 and $30. <\/p>\n

Mr Chrysostomou added the Mosmann launch party was a feast for female eyes. <\/p>\n

Male models with toned abs, buffed skin and strategically placed ‘packages’ paraded before dozens of ogling women, who were served complimentary glasses of wine by Fabio and Zoolander types to help kick-off their shopping spree. <\/p>\n

“A large number of young ladies were jockeying for position to view the products in this mode of display and a female security guard found it an easy and interesting job keeping the crowd at bay,” Mr Chrysostomou said. <\/p>\n

We just have one question, does it take a real Mos man to wear Mosmann?<\/p>\n

On a side note they might want to watch their corporate identity and the very close simularities with the Mosman Council Branding. It would be unlikely they would be prosecuted but their brand is getting a bit close.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Mosmann launches jocks for Mos men Mosman daily 05 Jan 10 @ 01:50pm by Emma Page A model shows off Mosmann’s new line of underwear. Photo: SUPPLIED IF you’re going to name a stylish new line of men’s jocks after Sydney’s most luxurious harbourside suburb, Mosman, you should at least get the spelling right. Mosmann’s […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-149358","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/149358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=149358"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/149358\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=149358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=149358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=149358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}