{"id":149387,"date":"2010-01-07T10:05:26","date_gmt":"2010-01-07T15:05:26","guid":{"rendered":"http:\/\/wmpoweruser.com\/?p=11979"},"modified":"2010-01-07T10:05:26","modified_gmt":"2010-01-07T15:05:26","slug":"ces-%e2%80%93-htc-smart-%e2%80%93-htc-goes-dumbphone","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/149387","title":{"rendered":"CES \u2013 HTC Smart \u2013 HTC goes dumbphone"},"content":{"rendered":"
<\/a><\/div>\n

\u00a0\"HTC<\/a><\/p>\n

Featuring an extremely paradoxical name, the HTC Smart is HTC\u2019s first dumb phone, based on the Qualcomm BREW Mobile Platform with HTC\u2019s Sense UI overlay.<\/p>\n

HTC\u2019s press release is below<\/strong>:<\/p>\n

\n

HTC Corporation, a global smartphone designer, today unveiled HTC Smart, a new type of smartphone that creates a new category of easy-to-use, connected smartphones that are accessible by people all over the world.\u00a0 \u201cHTC has always focused on listening to customers and setting the stage for new mobile categories and HTC Smart is the response to customer demand around the world for an easier-to-use, affordable smartphone,\u201d said Peter Chou, chief executive officer, HTC Corporation. \u201cJust adding a touch interface doesn\u2019t mean a phone is a smartphone; The integration of HTC Sense brings an unparalleled smartphone experience for people looking to do more on their phone.\u201d<\/p>\n

Bringing HTC Sense To The Masses<\/strong><\/p>\n

HTC Smart begins with a friendly compact touch design and integrates an intuitive user experience that is centered around HTC Sense, an HTC design philosophy that puts people at the center by focusing on three core areas: Make It Mine, Stay Close and Discover the Unexpected.\u00a0 HTC Smart enables personal customization of each person\u2019s own phone experience.\u00a0 It also provides a quick and easy way to see what friends are up to via various social networks as well as quickly communicating over the phone, through text messaging or email.<\/p>\n

\u201cHTC Smart breaks new ground in delivering the powerful, in-demand smartphone features that consumers want on a more accessible device for global markets,\u201d said Paul Jacobs, chief executive officer, Qualcomm Incorporated.\u00a0 \u201cWe are pleased to be supporting HTC as they utilize the capabilities of Qualcomm\u2019s Brew Mobile Platform open operating system to offer high-end capabilities and a compelling mobile user experience at mass-market price points.\u201d<\/p>\n

Qualcomm Brew Mobile Platform (Brew MP)<\/strong><\/p>\n

HTC Smart utilizes Qualcomm\u2019s Brew MP, a popular mobile operating system that enables smartphone devices to be offered at more aggressive price points, providing HTC with the flexibility to deliver smartphone features on devices across multiple tiers.<\/p>\n

Availability<\/strong><\/p>\n

The HTC Smart will be available this spring across Europe and Asia.<\/p>\n<\/blockquote>\n

The phone features a 300 Mhz processor, QVGA screen, 256 MB ROM and 256 MB RAM, European 3G, 3 megapixel camera and 3.5mm headphone jack.<\/p>\n

Commentary<\/strong><\/p>\n

It is of note that even a free OS like Android was not cheap enough to allow HTC to access the pay as you go market. This is because a smartphone OS brings with it certain hardware requirements such as a powerful processor, RAM and extra sensor support. Having a free OS does not mean much when you need $200 worth of hardware to run it.<\/p>\n

This of course further suggests a role for an OS optimised for less demanding hardware such as Windows Mobile 6.5<\/a>.x to continue to exist while Windows Mobile 7<\/a> would cater to the higher end of the market.<\/p>\n

Hopefully this move will be successful for HTC, but we do doubt HTC has enough brand recognition, or the phone enough features to compete in the feature or fashion and style market.<\/p>\n

A suggestion to HTC however, your slogan of bringing Sense to the Masses could do with some tweaking \u2013 we don’t think the masses appreciate being called Senseless\u2026<\/p>\n

\"Share\/Bookmark\"\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0 Featuring an extremely paradoxical name, the HTC Smart is HTC\u2019s first dumb phone, based on the Qualcomm BREW Mobile Platform with HTC\u2019s Sense UI overlay. HTC\u2019s press release is below: HTC Corporation, a global smartphone designer, today unveiled HTC Smart, a new type of smartphone that creates a new category of easy-to-use, connected smartphones […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-149387","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/149387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=149387"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/149387\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=149387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=149387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=149387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}