{"id":152004,"date":"2010-01-06T16:20:25","date_gmt":"2010-01-06T21:20:25","guid":{"rendered":"tag:www.mentor.com:\/\/48236ea79d2d736c1d78d2c1aa8fe60b"},"modified":"2010-01-06T16:20:25","modified_gmt":"2010-01-06T21:20:25","slug":"blog-postits-a-3d-world-just-watch-avatar","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/152004","title":{"rendered":"blog post:It&#8217;s a 3D World &#8211; Just watch Avatar"},"content":{"rendered":"<p>Wow!\u00a0\u00a0 Have you seen Avatar in 3D?\u00a0\u00a0 <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-108\" src=\"http:\/\/s3-blogs.mentor.com\/johnisaac\/files\/2010\/01\/avator.jpg\" alt=\"avator\" width=\"71\" height=\"107\" \/>\u00a0 This movie adds a whole new meaning to 3D.\u00a0 And sometimes we forget that the rest of the world is 3D including the product that electronics industry companies design.\u00a0\u00a0 So why do we sometimes limit our design capabilities to only consider the 2D aspects of the PCB?\u00a0 Certainly the mechanical design MCAD world has gone mostly 3D.<\/p>\n<p>In a <a title=\"ECAD - MCAD PCB\" href=\"http:\/\/www.pcdandf.com\/cms\/component\/content\/article\/171-current-issue\/6916-product-development-is-more-than-pcb\" >viewpoint <\/a>I wrote for PCD&#038;F magazine I talked about the need and existing\/emerging capabilites that link MCAD to the electronics (ECAD) and enable the two very different disciplines to collaborate real time during the product design process.\u00a0 The example I highlighted was the need for thermal analysis not only at the standalone PCB level but also with the PCB(s) in the full 3D enclosure using Mentor\u2019s <a title=\"Mechanical Analysis\" href=\"http:\/\/www.mentor.com\/products\/mechanical\/\" >FloTHERM\/FloEFD<\/a> capabilities.\u00a0 But this is only one example.<\/p>\n<p><!--content--><\/p>\n<p>Even the PCB and packages are going 3D now with cavities, direct chip attach using wirebonds, die stacking, and Ridgid-flex designs that need to be folded to fit into the product enclosure.\u00a0 \u00a0So the need to consider a product design and manufacturing as a 3D challenge is increasing.\u00a0 Aspects like HALT (Highly Accelerated Lifetime Testing) where software simulates the 3D vibration and temperaure cycling failure effects on the PCB\u2019s reliability.\u00a0 PCB to enclosure interference checking.\u00a0 PCB pick and place assembly analysis and sequencing.<\/p>\n<p>\u00a0We\u2019re committed and in the unique position as a PCB systems design supplier to continue expanding our 3D capabilities.\u00a0 You\u2019ll see our R&#038;D and some acquisitions with increasing emphasis on 3D.\u00a0\u00a0 And by the way, if you haven\u2019t seen Avatar in 3D, it\u2019s worth the time.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/mgc_mechanical\/~4\/-l_AlKiaKwY\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wow!\u00a0\u00a0 Have you seen Avatar in 3D?\u00a0\u00a0 \u00a0 This movie adds a whole new meaning to 3D.\u00a0 And sometimes we forget that the rest of the world is 3D including the product that electronics industry companies design.\u00a0\u00a0 So why do we sometimes limit our design capabilities to only consider the 2D aspects of the PCB?\u00a0 [&hellip;]<\/p>\n","protected":false},"author":2983,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-152004","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/152004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/2983"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=152004"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/152004\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=152004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=152004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=152004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}