{"id":164815,"date":"2010-01-11T07:10:30","date_gmt":"2010-01-11T12:10:30","guid":{"rendered":"http:\/\/www.stoth.com\/2010\/01\/11\/are-investors-finally-ready-for-an-internet-porn-ipo-mediamemo\/"},"modified":"2010-01-11T07:10:30","modified_gmt":"2010-01-11T12:10:30","slug":"are-investors-finally-ready-for-an-internet-porn-ipo-mediamemo","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/164815","title":{"rendered":"Are Investors Finally Ready for an Internet Porn IPO?  [MediaMemo]"},"content":{"rendered":"<p><\/p>\n<p><a href=\"http:\/\/www.stoth.com\/wp-content\/plugins\/wp-o-matic\/cache\/39fb0_adult-friendfinder.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-2441\" src=\"http:\/\/www.stoth.com\/wp-content\/plugins\/wp-o-matic\/cache\/39fb0_adult-friendfinder.png\" alt=\"adult-friendfinder\" width=\"241\" height=\"250\" \/><\/a>Is this the year we finally see Internet companies trying to go public again? There are a lot of folks rooting for an IPO from the likes of Facebook, LinkedIn or even Zynga. And I&#8217;m one of them, if only because it&#8217;s going to give me lots of interesting stories to write.<\/p>\n<p>In the meantime, if you&#8217;ve got a voyeuristic need to scratch, public offering-wise, there&#8217;s still FriendFinder Networks. The money-losing collection of porn sites and social networks <a href=\"http:\/\/mediamemo.allthingsd.com\/20081224\/heres-the-tech-ipo-youve-been-looking-for-a-debt-ridden-collection-of-porn-sites-and-social-netowkrs\/\">announced its IPO a year ago<\/a> but never pulled the trigger.<\/p>\n<p>It still wants to, though. The company has updated its filings with the SEC (via <a href=\"http:\/\/paidcontent.org\/article\/419-friendfinder-networks-cuts-ipo-size-by-half-hoping-for-about-220-millio\/\">PaidContent<\/a>), and it&#8217;s now looking to raise $220 million, down from the $460 million it was looking for a year ago. It still wants to do the same thing with the cash: Pay off its lenders.<\/p>\n<p>Interested in getting in? You can read the new <a href=\"http:\/\/www.sec.gov\/Archives\/edgar\/data\/1451951\/000139843210000009\/i10722.htm\">S-1<\/a> filing here, but here&#8217;s the very quick version: FriendFinder&#8217;s subscriber base has shrunk just a bit, but its net revenue has held steady &#8212; it brought in some $244 million in the first 9 months of last year.<\/p>\n<p>The company&#8217;s pitch is that it is throwing off a lot of cash &#8212; it reported $45 million in income from operations in the first 9 months of last year &#8212; and that things will get better once it can pay off its debt and stop making huge interest payments &#8212; it spent $75.3 million on interest during that same period.<\/p>\n<p>FriendFinder&#8217;s model, meanwhile, still revolves around paying other Web sites a lot of money to promote its own sites and bring in new subscribers. (More on its &#8220;freemium&#8221; model <a href=\"http:\/\/andrewchenblog.com\/2008\/12\/29\/freemium-business-model-case-study-adultfriendfinder-arpu-churn-and-conversion-rates\/\">here<\/a> &#8212; worth paying attention to in light of Zynga&#8217;s go-go growth.)<\/p>\n<p>Oh. And it still has yet to sell the <a href=\"http:\/\/mediamemo.allthingsd.com\/20081229\/the-mystery-of-the-adult-friendfinder-ferrari-sort-of-solved\/\">Ferrari 360 Modena<\/a> it <a href=\"http:\/\/mediamemo.allthingsd.com\/20081226\/friendfinder-ipo-invest-460-million-get-a-95000-car\/\">bought from its founder for $125,000<\/a> in 2006. The company says the car still has a &#8220;net realizable value&#8221; of $95,000.<\/p>\n<p><a href=\"http:\/\/www.stoth.com\/wp-content\/plugins\/wp-o-matic\/cache\/39fb0_ferrari-modena-florida.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2504\" src=\"http:\/\/www.stoth.com\/wp-content\/plugins\/wp-o-matic\/cache\/39fb0_ferrari-modena-florida.jpg\" alt=\"ferrari-modena-florida\" width=\"350\" height=\"262\" \/><\/a><\/p>\n<p>Buy This Item: <a class=\"buy\" href=\"http:\/\/www.stoth.com\/buy.php\" ><span style=\"color: #33bc03\">[Click here to buy this item]<\/span><\/a><\/p>\n<p><a href=\"http:\/\/mediamemo.allthingsd.com\/20100111\/are-investors-finally-ready-for-an-internet-porn-ipo\/?mod=ATD_rss\" >Read Original Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is this the year we finally see Internet companies trying to go public again? There are a lot of folks rooting for an IPO from the likes of Facebook, LinkedIn or even Zynga. And I&#8217;m one of them, if only because it&#8217;s going to give me lots of interesting stories to write. In the meantime, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-164815","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/164815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=164815"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/164815\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=164815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=164815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=164815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}