{"id":165581,"date":"2010-01-11T12:11:59","date_gmt":"2010-01-11T17:11:59","guid":{"rendered":"http:\/\/www.stoth.com\/2010\/01\/11\/yahoos-pitch-to-advertisers-we-sell-ginormous-ads-mediamemo\/"},"modified":"2010-01-11T12:11:59","modified_gmt":"2010-01-11T17:11:59","slug":"yahoo%e2%80%99s-pitch-to-advertisers-we-sell-ginormous-ads-mediamemo","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/165581","title":{"rendered":"Yahoo\u2019s Pitch to Advertisers: We Sell Ginormous Ads [MediaMemo]"},"content":{"rendered":"<p><\/p>\n<p><a href=\"http:\/\/mediamemo.allthingsd.com\/files\/2010\/01\/yahoo-ads.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-14954\" src=\"http:\/\/www.stoth.com\/wp-content\/plugins\/wp-o-matic\/cache\/b7d1b_yahoo-ads-275x155.png\" alt=\"yahoo ads\" width=\"250\" height=\"140\" \/><\/a>Another <a href=\"http:\/\/mediamemo.allthingsd.com\/20091124\/meta-men-yahoo-advertises-advertising-to-advertisers\/\">ad<\/a> from Yahoo to people who buy ads on Yahoo: Look at all the great ads people have bought on Yahoo!<\/p>\n<p>Before you snicker, bear in mind that <a href=\"http:\/\/www.nbcbayarea.com\/news\/tech\/Carol-Bartz-on-Year-One-I-Get-a-B-.html\">Carol Bartz&#8217; &#8220;B-&#8221;<\/a> aside, people are still buying a lot of ads on Yahoo (YHOO), at least when it comes to display ads, where it dominates. JP Morgan (JPM) puts the company&#8217;s share of the US market for display ads at 17 percent, well ahead of #2 Microsoft (MSFT) at 11 percent and AOL (AOL) at 7 percent.<\/p>\n<p>Here&#8217;s a highlight reel of some of the more interesting inventory the company has sold in the last year. From the outside, at least, a lot of the stuff seems fairly similar to other big attention-getters that marketers are running on other web sites. <a href=\"http:\/\/mediamemo.allthingsd.com\/20090309\/apple-ads-that-demand-your-attention-even-on-the-web\/\">Apple&#8217;s (AAPL)\u00a0 inventive ads<\/a>, for instance, <a href=\"http:\/\/mediamemo.allthingsd.com\/20091214\/apple-youtube-an-ad-youll-like\/\">are all over the Internet<\/a>.<\/p>\n<p>And <a href=\"http:\/\/mediamemo.allthingsd.com\/20090629\/is-bigger-better-here-come-the-supersized-web-ads\/\">lots of publishers are pushing oversize ads<\/a> (and I bet that Web surfers will soon develop the capability to ignore those, just like they do with <a href=\"http:\/\/www.useit.com\/alertbox\/banner-blindness.html\">conventional banner ads<\/a>).<\/p>\n<p>Note that not everything here is a holy-cow-wouldya-lookit-that presentation, though. One of the highlights, for instance, is simply the addition of a video to a search result for Charles Schwab (SCHW).<\/p>\n<p>In any case, the clip works as pretty good survey of the Web advertising, and it&#8217;s reasonably short. Though if you&#8217;re not a huge fan of hairband guitar solos, you may want to turn the volume down.<\/p>\n<\/p>\n<p>Buy This Item: <a class=\"buy\" href=\"http:\/\/www.stoth.com\/buy.php\" ><span style=\"color: #33bc03\">[Click here to buy this item]<\/span><\/a><\/p>\n<p><a href=\"http:\/\/mediamemo.allthingsd.com\/20100111\/yahoos-pitch-to-advertisers-we-sell-ginormous-ads\/?mod=ATD_rss\" >Read Original Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Another ad from Yahoo to people who buy ads on Yahoo: Look at all the great ads people have bought on Yahoo! Before you snicker, bear in mind that Carol Bartz&#8217; &#8220;B-&#8221; aside, people are still buying a lot of ads on Yahoo (YHOO), at least when it comes to display ads, where it dominates. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-165581","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/165581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=165581"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/165581\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=165581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=165581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=165581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}