{"id":173157,"date":"2010-01-13T03:07:10","date_gmt":"2010-01-13T08:07:10","guid":{"rendered":"http:\/\/www.autoevolution.com\/news\/new-vw-das-auto-campaign-kicks-off-at-the-super-bowl-15368.html"},"modified":"2010-01-13T03:07:10","modified_gmt":"2010-01-13T08:07:10","slug":"new-vw-das-auto-campaign-kicks-off-at-the-super-bowl","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/173157","title":{"rendered":"New VW Das Auto Campaign Kicks Off at the Super Bowl"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.autoevolution.com\/images\/news\/new-vw-das-auto-campaign-kicks-off-at-the-super-bowl-15368-3.jpg\" align=\"left\" style=\"margin-right: 10px;\" \/>The first work created for Volkswagen by its new creative agency, Deutsch LA, premiered yesterday during the third quarter of Super Bowl XLIV. According to Volkswagen, the 30-second spot reportedly debuted a new approach to the Das Auto tagline and positioning, and is also  the first step in a much larger campaign destined to increase model awareness.<\/p>\n<p> &quot;With its size and reach, the Super Bowl is the ideal stage for Volkswagen to debut the new campaign to nearly 100 million vie&#8230; (<a href=\"http:\/\/www.autoevolution.com\/news\/new-vw-das-auto-campaign-kicks-off-at-the-super-bowl-15368.html\">read more<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The first work created for Volkswagen by its new creative agency, Deutsch LA, premiered yesterday during the third quarter of Super Bowl XLIV. According to Volkswagen, the 30-second spot reportedly debuted a new approach to the Das Auto tagline and positioning, and is also the first step in a much larger campaign destined to increase [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-173157","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/173157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=173157"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/173157\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=173157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=173157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=173157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}