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Today sees the public launch of GetApp.com<\/a>, which aims to position itself as the leading vertical portal for software, SaaS and cloud-based business applications. <\/p>\nThe premise of GetApp is fairly simple: offer (potential) professional IT services and software buyers a chance to browse and research business tools, give providers a low-cost way to be found in the directory, and guide both parties in getting the most out of the experience.<\/p>\n
As a buyer, you can go to GetApp.com to find, compare and select from a wide range of business applications, organized into categories by IT and business need and by industry. The search functionality is pretty powerful and allows visitors to filter results down to a single vendor or enterprise-grade application. <\/p>\n
To assist buyers from a neutral point of view, GetApp offers user-generated reviews and a free personalized assessment<\/a> tool as well as a number of guides<\/a> on the subject.<\/p>\n Application providers \/ ISVs can use GetApp.com to have their tools listed and potentially reach qualified buyers online, either for free or with more options at a premium. This freemium approach and the lead generation part of the equation is key to GetApp’s business model, although there’s some PPC advertising baked into the site as well.<\/p>\n At launch, GetApp.com features over 2,200 applications across more than 300 categories.<\/p>\n GetApp.com is part of Eurocloud, the Microsoft BizSpark Partner Network and the Sun Startup Essential community. Based in Barcelona, Spain, the venture was co-founded by Christophe Primault<\/a> (former VP Global Marketing at NCR Corp, CEO at Fluiditi and Kinamik) and Manuel Jaffrin<\/a> (former European Business Director at Sun Microsystems).<\/p>\n Crunch Network<\/em><\/strong>: MobileCrunch<\/a> <\/em>Mobile Gadgets and Applications, Delivered Daily.<\/p>\n![](\"http:\/\/www.stoth.com\/wp-content\/plugins\/wp-o-matic\/cache\/7b7b7_getapp.jpg\")
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