\nenough with Singulair and a rescue inhaler, and I need to go on inhaled
\nsteroids. The good news is that I left with an armful of free samples,
\nso that I can figure out which inhaled steroid works for me most
\ncost-effectively. That’s courtesy of those bloated marketing budgets
\nyou hear so many complaints about, more than half of which<\/a> go to free samples.<\/p>\n
This isn’t such a great deal for the pharmaceutical industry, since
\notherwise I’d be paying full freight for one of their products. All it
\ndoes for the pharma firms is buy them a seat at the table–a chance to
\nwin my business. But it’s a great deal for me, and millions of
\nconsumers like me who get a chance to try multiple products before we
\ncommit to one. <\/p>\n
One of the things that bugs activists about this practice is that the
\npharmaceutical companies record the cost of the marketing as the full
\nprice of the product, not the cost of producing it. But this is
\nactually the right accounting rule, precisely because of what I
\noutlined above: the samples cost them a full price sale. One could
\nargue that it should be slightly lower, because I might have insurance
\nwhich would pay a discounted rate for the product. But whatever the
\nexact right price is, it’s closer to the market price of the product
\nthan to the production cost. Keep that in mind the next time you hear
\nsomeone complaining that pharma spends more on marketing than
\ndevelopment; if it weren’t for all those free samples, and the reps who
\nbring them to the doctors, they’d spend considerably less. <\/p>\n
Today, I became a big beneficiary of the enormous marketing budgets of pharmaceutical companies. I know many of y’all suspected it all along. But sadly, there was no massive check waiting for me in the mail today. No, what happened is, I went to the pulmonologist for a lung function test, because my asthma […]<\/p>\n","protected":false},"author":80,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-175086","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/175086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/80"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=175086"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/175086\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=175086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=175086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=175086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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