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Bellevue, Wash. startup Visible Technologies<\/a> announced it has raised $22 million in a fourth round of funding. The investment surely shows\u00a0significant growth potential for social and digital media monitoring companies. It also suggests that big companies and brands might be starting to take out their wallets.<\/p>\nThe ability to provide companies and brands with a way to monitor and measure is the stepping stone for them to take the leap of faith into social and digital media. While they may know that customers are having “conversations” about them, they want to make sure they have a good beat on who, what, where and when before they develop a presence on, say Twitter or Facebook.<\/p>\n
Visible Technologies claims to have a strong data set in its TruCast platform, revolving around a listen, learn, engage and protect motto. The platform includes several additional solutions. TruPulse, an RSS feed web app, lets users listen to real-time discussions and determine influencers and activists. TruVoice, a set of response apps,\u00a0allows the user to\u00a0develop responses to any online conversations without having to leave the Visible Technologies platform. Finally, TruReputation is a set of services that helps you to maximize the positive information about your brand so it’s found by web searches.<\/p>\n
Other social monitoring companies are working to strengthen their data sets as well. Yesterday, we saw two social monitoring companies Trendrr and Klout decide to share data<\/a> <\/a>to help strengthen each other’s platforms for users to better track trends and determine key influencers on the social web. Companies like Radian6<\/a> or Buzzlogic<\/a> do the\u00a0same type of analytic analysis and have similar solutions.<\/p>\n The funding was led by new investor Investor Growth Capital<\/a> (IGC) and existing investors\u00a0Centurion Holdings, Ignition Partners, In-Q-Tel and WPP. Financing will be used to strengthen it’s technology platform,\u00a0discover news uses\u00a0and expand into international markets.\u00a0Added to a previous\u00a0third round<\/a>, Visibles Technologies now has\u00a0a total of $34 million.<\/p>\n