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While Facebook, Google and Twitter are pioneering the creation of personalized content streams, what they offer is usually text with either linked or embedded multimedia. But what if you could have a custom audio or video playlist sent to your phone, car or TV and generated on the fly?<\/p>\n
That’s the premise of a new streaming startup backed by Karlheinz Brandenburg<\/a>, who helped create the Mp3 file format. PerfectStream<\/a> mixes all types of multimedia content and sends it any personal device, regardless of how “dumb” it is or whether it’s a phone or netbook. You could list a set of interests like “Cars”, “Gardening” and your closest Facebook friends and create a personalized stream of videos, photos and status updates read aloud using text-to-speech technology, for example.<\/p>\n It also raises the compelling prospect of inserting behaviorally-targeted video ads into a stream of video content. Another application could be in gaming where rendering could be done on the server-side and then sent out to people’s devices, regardless of whether that product is an X-Box, laptop or phone.<\/p>\n “Streaming has been a very simple one-way process using pre-produced content,” said Hardy Krause,<\/a> the company’s CEO. “We can now send freshly mixed, personalized streams to everything from a legacy phone to laptops. This helps developers overcome all the special requirements to make streams work on the client-side.”<\/p>\n Munich-based PerfectStream is taking the business-to-business route and hopes to license its technology out to media and tech companies that already have professionally-produced or user-generated content. It came out of stealth this week and has raised funding solely from Brandenburg.<\/p>\n The video below comes from CES in Las Vegas last week. The company shows how to change a stream in real-time and send it to several different types of devices simultaneously.<\/p>\n<\/p>\n