{"id":181067,"date":"2010-01-14T11:52:00","date_gmt":"2010-01-14T16:52:00","guid":{"rendered":"http:\/\/www.cmswatch.com\/Trends\/1774-Sizing-WCM-Marketplace?source=RSS"},"modified":"2010-01-14T11:52:00","modified_gmt":"2010-01-14T16:52:00","slug":"the-trouble-with-wcm-market-sizing","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/181067","title":{"rendered":"The trouble with WCM market-sizing"},"content":{"rendered":"<p>Today we received an inquiry from a research customer, and I gave what felt like a rather unsatisfying response.  Here&#8217;s the question and my answer.  Perhaps you can suggest other ideas via comments, below.<\/p>\n<h5>The Question<\/h5>\n<p>&quot;I am the marketing manager at a consulting firm that is a CMS Watch customer. I need to establish the monetary value of the UK CMS market.  Can you help?&quot;<\/p>\n<h5>My Answer<\/h5>\n<p>The short answer is, &quot;no one really knows, but probably larger than we&#8217;d first guess.&quot;<\/p>\n<p>Challenges in coming up with meaningfully accurate data include:<\/p>\n<ul>\n<li>The vast majority of Web CMS vendors are privately held and do not report revenues<\/li>\n<li>Publicly-traded software vendors who sell WCM&nbsp;tools typically also sell many other products, but don&#8217;t break out their WCM income in their financial reports<\/li>\n<li>Open source tools comprise a significant portion of the market<\/li>\n<li>Likely 70-80% of buyers&#8217; budgets end up getting spent with integration companies like yours<\/li>\n<li>Definitions about what constitutes CMS vary&#8230; e.g., do you include SharePoint if someone deploys an Intranet on it? What about social media technologies that incorporate some content management services?<\/li>\n<\/ul>\n<p>Every year or so, <a href=\"http:\/\/www.idc.com\">IDC<\/a> (major analyst firm) comes out with well-regarded marketplace sizing estimates, but typically they cover broader marketplaces (like &quot;content management&quot; in general) and are global or regional in scope.<\/p>\n<p>We do know that nearly every major CMS vendor in the world wants to participate in the UK market, so at least for internationally-oriented suppliers, it is arguably the 2nd most significant national marketplace behind the USA. (Germany and Japan could also take that mantle, albeit for different reasons, but that&#8217;s another story&#8230;)<\/p>\n<h5>Final Thoughts<\/h5>\n<p>So, I could plausibly guess that the UK WCM marketplace totals &pound;250m or just as easily estimate &pound;1.5bn annually.&nbsp; However, I&#8217;d reserve greatest confidence in the conclusion that both figures are wrong.<\/p>\n<p>In the end, market size is important for consultancies and investors considering where to allocate their resources. For  end-user enterprises, this data is less important.  Focus on the horses, and not the horse race or the total purse.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today we received an inquiry from a research customer, and I gave what felt like a rather unsatisfying response. Here&#8217;s the question and my answer. Perhaps you can suggest other ideas via comments, below. The Question &quot;I am the marketing manager at a consulting firm that is a CMS Watch customer. I need to establish [&hellip;]<\/p>\n","protected":false},"author":2781,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-181067","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/181067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/2781"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=181067"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/181067\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=181067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=181067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=181067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}