{"id":181371,"date":"2010-01-14T19:42:09","date_gmt":"2010-01-15T00:42:09","guid":{"rendered":"http:\/\/gigaom.com\/?p=91646"},"modified":"2010-01-14T19:42:09","modified_gmt":"2010-01-15T00:42:09","slug":"e-trade-swallows-cake-financial-shuts-it-down","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/181371","title":{"rendered":"E-Trade Swallows Cake Financial, Shuts It Down"},"content":{"rendered":"
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\"\"<\/a>Cake Financial, a social web service for sharing stock portfolios, has been acquired by E-Trade. The service is to be shut down, information destroyed and account payments reimbursed, according to a thinly positive landing page letter<\/a> from Cake CEO Steven Carpenter now blocking access to the site. “We are honored to be a part of the E-trade family and believe that E-trade can make the vision we had for all investors a reality,” it reads. No word yet from E-Trade<\/a> about the deal, the terms of which were not disclosed.<\/p>\n

Cake, which launched in 2007, had seen minimal traffic over the past year, according to public records; Compete reports<\/a> less than 25,000 unique visitors per month. TechCrunch reports<\/a> the Motley Fool may have also been interested in buying the company. Cake had raised a $1.26 million Series B round from KPG Ventures and Alsop-Louie Partners last year.<\/p>\n

Cake competed with Covestor<\/a> and StockTwits<\/a> (which, like us, is funded by True Ventures). Another social financial service, Mint, was acquired<\/a> by Intuit for $170 million in September.<\/p>\n

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Cake Financial, a social web service for sharing stock portfolios, has been acquired by E-Trade. The service is to be shut down, information destroyed and account payments reimbursed, according to a thinly positive landing page letter from Cake CEO Steven Carpenter now blocking access to the site. “We are honored to be a part of […]<\/p>\n","protected":false},"author":673,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-181371","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/181371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/673"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=181371"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/181371\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=181371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=181371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=181371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}