![\"sean-percival\"](\"http:\/\/www.stoth.com\/wp-content\/plugins\/wp-o-matic\/cache\/603d3_sean-percival.jpeg\")
MySpace<\/a> is obviously a social network, but in terms of being talked about these days on the social web it has lost a lot of steam in recent years. To help with that, they’re bringing in Sean Percival<\/a> to be the service’s new Director of Content Socialization.<\/p>\nPercival, who was apparently one of the first 3,000 people to ever sign up for MySpace, had previously been consulting for the company and has written a book about what he’ll now be preaching: MySpace Marketing: Creating a Social Network to Boom Your Business. <\/em> He’ll report to Angela Courtin, the Senior Vice President of Marketing, Entertainment & Content for MySpace, and will work with the editorial and content teams to try to help kickstart talk about the service on the web.<\/p>\n <\/em> Percival, who lives in LA, is also known for starting the Southern California tech\/gossip blog Lalawag<\/a>. Previously, he’s worked at Mahalo<\/a>, Docstoc<\/a>, and Tsavo<\/a>, under Mike Jones<\/a> who is now the COO of MySpace<\/a>. Jones was MySpace CEO Owen Van Natta’s first hire when he took over that role last year.<\/p>\n As he notes on his blog<\/a>, this is a good week for Percival, he also just announced that his wife is pregnant. Read more about Percival’s new gig on the MySpace Blog<\/a>.<\/p>\n Crunch Network<\/em><\/strong>: CrunchBase<\/a> <\/em>the free database of technology companies, people, and investors<\/p>\n