![\"jivox](\"http:\/\/www.stoth.com\/wp-content\/plugins\/wp-o-matic\/cache\/6134b_jivox-logo.jpg\"){kind=logo}
<\/a>Video ad network Jivox<\/a> is the latest online ad companies t0 look beyond run-of-the-mill video commercials to offer something a little more interactive. The startup says it’s adding social and interactive features to its do-it-yourself ad creator.<\/p>\nThere’s growing interest in creating web ads that don’t just replicate the television experience, and not just on PCs — last fall, AdMob launched the first interactive video ad unit for the iPhone<\/a>. These kinds of ads will hopefully do a better job of grabbing viewers’ attention, spurring them to action, and collecting data about how viewers are interacting. Here’s one piece of evidence that this interactivity pays off: ScanScout is experimenting with interactive ads<\/a> that run before videos, and it says those ads are getting 350 percent more clickthroughs than standard ads in the same network.<\/p>\n In addition to adding the new features, Jivox announced that it’s being used by more than 30 media groups, including Gannett, McClatchy, and Media News Group, reaching a total of 85 million unique viewers each month. After launching its network in 2008, the company’s revenue grew 600 percent over the course of 2009.<\/p>\n Jivox has raised $10.7 million<\/a> from Opus Capital and India-based Helion Venture Partners.<\/p>\n![\"jivox](\"http:\/\/www.stoth.com\/wp-content\/plugins\/wp-o-matic\/cache\/6134b_jivox-express.jpg\")
<\/a>Now Jivox is offering these features to its customers. When someone is watching an ad created with Jivox, they might see a button giving them options for further interaction, including sharing on social networks. You can view sample ads for Round Table Pizza<\/a> and for Express Clothing<\/a>. Here are some other examples of the interactivity that the San Mateo, Calif. company supports:<\/p>\n\n