{"id":198937,"date":"2010-01-19T13:40:03","date_gmt":"2010-01-19T18:40:03","guid":{"rendered":"http:\/\/jkontherun.com\/?p=54313"},"modified":"2010-01-19T13:40:03","modified_gmt":"2010-01-19T18:40:03","slug":"beware-%e2%80%94-%e2%80%9ctens-of-millions%e2%80%9d-of-nettabs-about-to-attack","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/198937","title":{"rendered":"Beware \u2014 \u201cTens of Millions\u201d of NetTabs About to Attack!"},"content":{"rendered":"
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Image Credit: The Next Bench<\/p>\n<\/div>\n

Do we really<\/em> need another name for devices that are smaller than a notebook and bigger than a smartphone? I’m finally seeing the name MID, or Mobile Internet Device, lose traction but now it looks like it could be replaced with “NetTabs.” Ugh. No matter what you call them — slates, tablets or MIDs — they’re poised to sell big in 2010: to the tune of tens of millions, says a Deloitte report quoted in the Telegraph<\/a>.<\/p>\n

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”NetTabs are expected to meet specific consumer needs compared to smartphones on the one hand – which are still a bit small for watching videos or even Web browsing – and notebooks, netbooks, and ultra-thin PCs, on the other – which are too big, heavy, or expensive.”<\/em><\/p>\n<\/blockquote>\n

Obviously, the basis for at least some of these thoughts is around an Apple tablet device, expected to appear later this month<\/a>. But smartphones and other handhelds are maturing to drive this market as well.<\/p>\n

While I don’t agree with the name, I do<\/em> see a point in the first part of the NetTab definition — these devices are “expected to meet specific consumer needs.” I take that to mean media playback, web browsing and other popular content consumption activities. Why make that distinction? Because when I look from the first Origami devices to the latest HP \/ Microsoft slate shown off at CES<\/a>, I’m convinced that this market won’t fully\u00a0succeed\u00a0with a\u00a0desktop\u00a0operating system and paradigm.<\/p>\n

Yes, the touch features of Windows 7 are ideally slated for a slate, but all of the extra baggage and functionality of Windows simply isn’t needed for a device targeted at content consumption. If and when this market takes off — as I expect it will this year — it will be interesting to see which devices have sold and which really haven’t. My money is on devices that meet specific consumer needs without<\/em> much extra native functionality. After all — thriving app stores can fill functionality gaps quite nicely.<\/p>\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

Image Credit: The Next Bench Do we really need another name for devices that are smaller than a notebook and bigger than a smartphone? I’m finally seeing the name MID, or Mobile Internet Device, lose traction but now it looks like it could be replaced with “NetTabs.” Ugh. No matter what you call them — […]<\/p>\n","protected":false},"author":670,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-198937","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/198937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/670"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=198937"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/198937\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=198937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=198937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=198937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}