<\/p>\n
Wireless carriers are going head-to-head in what is turning out to be a pricing war. The two largest U.S. carriers — AT&T and Verizon Wireless — have cut subscription prices this week.<\/p>\n
\nThe first price reduction came from the biggest carrier, Verizon, as the New Jersey-based company cut prices for some of its plans. Beginning Monday, customers could sign up for an unlimited plan that allows calls anywhere in the U.S. for $70 a month, down from $100, or an unlimited talk and text plan for $90 a month, down from $120. Verizon also slashed prices for its family plans, making unlimited talk $120, down from $200, and unlimited talk and text $150, down from $230.<\/p>\n
\nVerizon’s 89 million existing customers are not impacted by the changes unless they want to switch. They can make the change without being penalized or having to extend their contracts. <\/p>\n
\nAT&T, Too<\/p>\n
\nJust after Verizon announced the cuts last week, number-two AT&T with 82 million U.S. customers announced cuts for similar plans, also effective Monday. Instead of smartphone users, including iPhone users, paying $130 a month for AT&T’s unlimited voice and data plan, they will now pay $100. Existing users who make the switch won’t have to pay any fees or extend their contracts.<\/p>\n
\n“We have twice the number of smartphone customers as our nearest competitor, and our new plans reflect customers’ continuing desire to do more with their phones — including talking and browsing the web at the same time,” said Jenny Bridges, an AT&T spokesperson. “In addition, the new plans we’re offering make it even more attractive for customers to choose AT&T.”<\/p>\n
\nThe pricing war between the two giants comes a year after smaller wireless carriers, including Deutsche Telekom’s T-Mobile USA and Sprint Nextel’s Boost Mobile, announced lower-cost plans. T-Mobile offers unlimited voice, text and data for… <\/p>\n
Buy This Item: [Click here to buy this item]<\/span><\/a><\/p>\n