{"id":204926,"date":"2010-01-20T12:14:00","date_gmt":"2010-01-20T17:14:00","guid":{"rendered":"http:\/\/www.readwriteweb.com\/archives\/generation_m2_understanding_the_multimedia_teen.php"},"modified":"2010-01-20T12:14:00","modified_gmt":"2010-01-20T17:14:00","slug":"generation-m2-understanding-the-multimedia-teen","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/204926","title":{"rendered":"Generation M2: Understanding the Multimedia Teen"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" alt=\"kids-computers.jpg\" src=\"http:\/\/www.readwriteweb.com\/images\/kids-computers.jpg\" width=\"150\" height=\"99\" \/>If you&#8217;ve spent any time trying to talk to a teenager lately, then the latest numbers on how much time they spend with their nose buried in a glowing screen of some sort will come as no surprise. Whether it&#8217;s text messaging, Tweeting, watching YouTube videos on their iPhone, lurking on a social networking site like Myspace or Facebook or doing something as old-fashioned as watching TV, teens are spending more time than ever before consuming some sort of media.<\/p>\n<p>According to a <a href=\"http:\/\/www.kff.org\/entmedia\/entmedia012010nr.cfm\">study<\/a> released today by the <a href=\"http:\/\/www.kff.org\/\">Kaiser Family Foundation<\/a>, those between the ages of eight and 18 devote just under eight hours a day to media consumption and, depending on how you look at it, that may be the least surprising of the numbers.<\/p>\n<p align=\"right\"><em>Sponsor<\/em><br \/><a href='http:\/\/d.ads.readwriteweb.com\/ck.php?n=a6d5ead9&amp;cb=17866' ><img src='http:\/\/d.ads.readwriteweb.com\/avw.php?zoneid=14&amp;cb=17866&amp;n=a6d5ead9' border='0' alt='' \/><\/a><\/p>\n<p>The study consists of a survey of 2,002 3rd to 12th graders, ages eight to 18, with 700 of those respondents filling out a &#8220;media-use diary&#8221; for seven days. From these diaries, it found that respondents used media for an average of seven hours and 38 minutes during the survey period. However, due to multi-tasking &#8211; for instance texting while watching TV &#8211; teens actually crammed 10 hours and 45 minutes of media consumption into those approximately seven and a half hours.<\/p>\n<p>What&#8217;s even more notable about these numbers is that the average teen has increased their media consumption by nearly two-and-a-quarter hours since the last survey, which was conducted in 2004. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"teen-media-use.JPG\" src=\"http:\/\/www.readwriteweb.com\/images\/teen-media-use.JPG\" width=\"400\" height=\"320\" style=\"text-align: center;\" hspace=\"5px\" vspace=\"5px\" \/><\/p>\n<p>Increased mobile media use and lax rules are two driving factors behind this growth in media consumption, the report says. <\/p>\n<p>In a dramatic increase from 2004, cell phone ownership among the respondents jumped from 39% to 66%, while ownership of iPods and MP3 players jumped from 18% to 76%. Only about three in 10 had any rules regarding their use of these devices. And with cell phones becoming increasingly Internet-connected, their owners reported using them for media purposes more than their original purpose &#8211; actually talking to other people.<\/p>\n<p>With teens spending more time with media in a week than the average person does at a full-time day job, we can only wonder what this next generation will look like as they enter the work force. Oh wait, are they called &#8220;bloggers&#8221;?<\/p>\n<p>And to think, time spent texting was actually <b>not<\/b> included in the times for media consumption. <\/p>\n<p><em>Photo of children on computer by Flickr user <a href=\"http:\/\/www.flickr.com\/photos\/whiteafrican\/\">Erik Hersman<\/a>.<\/em><\/p>\n<p><strong><a href=\"http:\/\/www.readwriteweb.com\/archives\/generation_m2_understanding_the_multimedia_teen.php#comments-open\">Discuss<\/a><\/strong><\/p>\n<p><a href=\"http:\/\/feedads.g.doubleclick.net\/~at\/NKi0iN63IyY0O4nYIcpKUB2pC4w\/0\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~at\/NKi0iN63IyY0O4nYIcpKUB2pC4w\/0\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><br \/>\n<a href=\"http:\/\/feedads.g.doubleclick.net\/~at\/NKi0iN63IyY0O4nYIcpKUB2pC4w\/1\/da\"><img decoding=\"async\" src=\"http:\/\/feedads.g.doubleclick.net\/~at\/NKi0iN63IyY0O4nYIcpKUB2pC4w\/1\/di\" border=\"0\" ismap=\"true\"><\/img><\/a><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/readwriteweb?a=OSaMVyiyQ8o:y7gh_uOHAFE:FFnlKYwJmN0\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/readwriteweb?d=FFnlKYwJmN0\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/readwriteweb?a=OSaMVyiyQ8o:y7gh_uOHAFE:Ij26kaj3iuU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/readwriteweb?d=Ij26kaj3iuU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/readwriteweb?a=OSaMVyiyQ8o:y7gh_uOHAFE:C2pbw5bZMiI\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/readwriteweb?d=C2pbw5bZMiI\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/readwriteweb?a=OSaMVyiyQ8o:y7gh_uOHAFE:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/readwriteweb?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/readwriteweb?a=OSaMVyiyQ8o:y7gh_uOHAFE:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/readwriteweb?i=OSaMVyiyQ8o:y7gh_uOHAFE:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/readwriteweb?a=OSaMVyiyQ8o:y7gh_uOHAFE:gIN9vFwOqvQ\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/readwriteweb?i=OSaMVyiyQ8o:y7gh_uOHAFE:gIN9vFwOqvQ\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/readwriteweb?a=OSaMVyiyQ8o:y7gh_uOHAFE:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/readwriteweb?i=OSaMVyiyQ8o:y7gh_uOHAFE:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/readwriteweb?a=OSaMVyiyQ8o:y7gh_uOHAFE:OqabYuBsmOY\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/readwriteweb?d=OqabYuBsmOY\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/readwriteweb\/~4\/OSaMVyiyQ8o\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;ve spent any time trying to talk to a teenager lately, then the latest numbers on how much time they spend with their nose buried in a glowing screen of some sort will come as no surprise. Whether it&#8217;s text messaging, Tweeting, watching YouTube videos on their iPhone, lurking on a social networking site [&hellip;]<\/p>\n","protected":false},"author":596,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-204926","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/204926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/596"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=204926"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/204926\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=204926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=204926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=204926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}