Starting in early 2011, visitors to NYTimes.com<\/a> This is the right decision. <\/p>\n I have nothing much to add on this post<\/a> ‘There’s a deeper story here. It’s nothing less than the slow death of advertising revenue. For the first time ever<\/a>, the NYT is making more money from circulation than advertising. Next year, the FT expects<\/a> The New York Times announced that it will start charging frequent online readers who do not subscribe to the newspaper. Rather than exhume the TimesSelect experiment from last decade, which built a paywall around the op-ed columnists and long feature pieces, the new pay-to-read strategy borrows from the Financial Times: Starting in early 2011, visitors […]<\/p>\n","protected":false},"author":1534,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-205278","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/205278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1534"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=205278"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/205278\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=205278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=205278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=205278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nwill get a certain number of articles free every month before being
\nasked to pay a flat fee for unlimited access. Subscribers to the
\nnewspaper’s print edition will receive full access to the site.<\/p><\/blockquote>\n
\nfrom yesterday, but I do want to reiterate that this move underlines
\nthe slow shift away from ad-supported media. Ads aren’t going away. But
\nonline ad rates can’t support titanic publications like the Times. In
\nthe future online newspapers are going to use advertising less like a rolling walker<\/a>,
\nand more like a cane. In other words, advertising will continue to help
\npapers move toward their revenue goals, but the days are over when
\npublishers could lean on them and expect to stay upright. Here’s what I
\nwrote:<\/p>\n
\ncontent revenue — “cover price rises, online charging and corporate
\nclients” — will eclipse ads. Worrying about traffic numbers and ad
\nfigures is important, but it’s becoming secondary. A newspaper like the
\nNew York Times — with a monstrous staff reporting stories, writing
\npieces, taking pictures, and designing original multimedia and graphics
\n— cannot stand on a foundation of freeloading readership. The survival
\nof the news business requires readers to (re-)learn that the news is a
\nbusiness that produces a product — that has a price.’
\n
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