{"id":205421,"date":"2010-01-20T20:32:16","date_gmt":"2010-01-21T01:32:16","guid":{"rendered":"http:\/\/gigaom.com\/?p=92807"},"modified":"2010-01-20T20:32:16","modified_gmt":"2010-01-21T01:32:16","slug":"spredfast-fashions-social-media-into-a-corporate-dashboard","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/205421","title":{"rendered":"Spredfast Fashions Social Media Into a Corporate Dashboard"},"content":{"rendered":"<div class='snap_preview'><\/p>\n<p>Managing your social media presence at times seems like a full-time job, but for some people it actually is one. And professional social media-ites need professional-grade tools to do what they do. A new service called <a href=\"http:\/\/spredfast.com\/\">Spredfast<\/a>, launching tomorrow from Austin, Texas-based Social Agency and already used by IBM, HP, AOL, the Sierra Club, Cisco, Intel, Monster.com and the Salvation Army, is a completely web-based social dashboard with more features than you can shake a stick at.<\/p>\n<p><a rel=\"attachment wp-att-92808\" href=\"http:\/\/gigaom.com\/2010\/01\/20\/spredfast-fashions-social-media-into-a-corporate-dashboard\/spreadfast1\/\"><img loading=\"lazy\" decoding=\"async\"  title=\"spreadfast1\" src=\"http:\/\/gigaom.files.wordpress.com\/2010\/01\/spreadfast1.png?w=484&#038;h=329\" alt=\"\" width=\"484\" height=\"329\" class=\"alignright size-full wp-image-92808\" \/><\/a>Spredfast, which Social Agency only first demoed for IBM last September, already faces competition from companies such as <a href=\"http:\/\/om.shaayad.com\/\">Objective Marketer<\/a>, <a href=\"http:\/\/cotweet.com\/\">CoTweet<\/a>, <a href=\"http:\/\/hootsuite.com\/\">HootSuite<\/a>, <a href=\"http:\/\/ping.fm\/\">Ping.fm<\/a> (<a href=\"http:\/\/gigaom.com\/2010\/01\/04\/seesmic-acquires-ping-fm-to-post-to-more-networks\/\">now owned by Seesmic<\/a>) and <a href=\"http:\/\/involver.com\/start\">Involver<\/a>. (Time to call it a sector!)<\/p>\n<p>However, the Spredfast product, which <a href=\"http:\/\/spredfast.com\/info\/plans\">costs<\/a> $50-$100 per month per campaign, offers these key features:<\/p>\n<ul>\n<li>\n<p>It is multi-user, with multiple access levels, calendaring and scheduling tools.<\/p>\n<\/li>\n<li>\n<p>It&#8217;s integrated with a whole bunch of services: Facebook, Twitter, LinkedIn, YouTube and Flickr, with support for WordPress, Blogger, Moveable Type, Lotus Live Connections, Drupal and most XML-RPC-enabled blogging platforms. Users can respond to conversations from within the site.<\/p>\n<\/li>\n<li>\n<p>It offers its own metrics system that helps you compare week to week how your brand or campaign is doing. So, for instance, getting a new fan on Facebook or getting a &#8220;like&#8221; on a post would earn you a point. Then you can see in a pretty chart how your engagement is trending vs. previous weeks.<\/p>\n<\/li>\n<\/ul>\n<p>Plus, said co-founders Kenneth Cho and Scott McCaskill, upcoming features include: importing conversion stats from Bit.ly links, exporting reports to PDF and email, and an iPhone app.<\/p>\n<p>Cho and McCaskill, who started their business making Facebook apps three years ago and have bootstrapped since then, say their goal is to make Spredfast as full-featured as possible. Which is kind of crazy, when you consider it&#8217;s purely a web app for now &#8212; that&#8217;s an awful lot of enterprise-level integrations and controls and reports to cram into a few web pages. But considering the two have already gotten such high-level customers in the last four months, there&#8217;s definitely a market for this.<\/p>\n<p><a rel=\"attachment wp-att-92809\" href=\"http:\/\/gigaom.com\/2010\/01\/20\/spredfast-fashions-social-media-into-a-corporate-dashboard\/spreadfast2\/\"><img loading=\"lazy\" decoding=\"async\"  title=\"spreadfast2\" src=\"http:\/\/gigaom.files.wordpress.com\/2010\/01\/spreadfast2.png?w=512&#038;h=338\" alt=\"\" width=\"512\" height=\"338\" class=\"alignright size-full wp-image-92809\" \/><\/a><\/p>\n<p>  <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gocomments\/gigaom.wordpress.com\/92807\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/comments\/gigaom.wordpress.com\/92807\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/godelicious\/gigaom.wordpress.com\/92807\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/delicious\/gigaom.wordpress.com\/92807\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/gostumble\/gigaom.wordpress.com\/92807\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/stumble\/gigaom.wordpress.com\/92807\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/godigg\/gigaom.wordpress.com\/92807\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/digg\/gigaom.wordpress.com\/92807\/\" \/><\/a> <a rel=\"nofollow\" href=\"http:\/\/feeds.wordpress.com\/1.0\/goreddit\/gigaom.wordpress.com\/92807\/\"><img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/feeds.wordpress.com\/1.0\/reddit\/gigaom.wordpress.com\/92807\/\" \/><\/a> <img decoding=\"async\" alt=\"\" border=\"0\" src=\"http:\/\/stats.wordpress.com\/b.gif?host=gigaom.com&#038;blog=1149864&#038;post=92807&#038;subd=gigaom&#038;ref=&#038;feed=1\" \/><\/div>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=JMN4SvjNdP8:44gnal6LZGY:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=JMN4SvjNdP8:44gnal6LZGY:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=JMN4SvjNdP8:44gnal6LZGY:V_sGLiPBpWU\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=JMN4SvjNdP8:44gnal6LZGY:F7zBnMyn0Lo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=JMN4SvjNdP8:44gnal6LZGY:F7zBnMyn0Lo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=JMN4SvjNdP8:44gnal6LZGY:qj6IDK7rITs\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?d=qj6IDK7rITs\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?a=JMN4SvjNdP8:44gnal6LZGY:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/OmMalik?i=JMN4SvjNdP8:44gnal6LZGY:D7DqB2pKExk\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/OmMalik\/~4\/JMN4SvjNdP8\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Managing your social media presence at times seems like a full-time job, but for some people it actually is one. And professional social media-ites need professional-grade tools to do what they do. A new service called Spredfast, launching tomorrow from Austin, Texas-based Social Agency and already used by IBM, HP, AOL, the Sierra Club, Cisco, [&hellip;]<\/p>\n","protected":false},"author":673,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-205421","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/205421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/673"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=205421"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/205421\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=205421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=205421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=205421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}