{"id":206375,"date":"2010-01-20T12:22:00","date_gmt":"2010-01-20T17:22:00","guid":{"rendered":"tag:blogger.com,1999:blog-3087194156628161158.post-4755953409203800729"},"modified":"2010-01-20T12:25:53","modified_gmt":"2010-01-20T17:25:53","slug":"wall-street-journal-can-warren-buffett-derail-the-kraft-cadbury-deal","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/206375","title":{"rendered":"WALL STREET JOURNAL: Can Warren Buffett Derail the Kraft-Cadbury Deal?"},"content":{"rendered":"<p><!-- AddThis Button BEGIN -->By Michael Corkery<br \/><small><br \/>January 20, 2010, 12:09 PM ET<\/small><\/p>\n<p><a style=\"font-weight: bold;\" href=\"http:\/\/everythingwarrenbuffett.blogspot.com\/2010\/01\/cnbc-video-becky-quick-one-on-one-with.html\">CNBC VIDEO: Becky Quick One-On-One with Warren Buffett -21\/01\/10<\/a><span class=\"cnbc_sbhd_comp\"><br \/><\/span><\/p>\n<p>No. <\/p>\n<p>But he can use his bully pulpit to talk up the value of Kraft shares.<\/p>\n<p>This morning <a href=\"http:\/\/everythingwarrenbuffett.blogspot.com\/2010\/01\/cnbc-warren-buffett-i-would-have-voted.html\">Buffett <\/a><a href=\"http:\/\/www.cnbc.com\/id\/34951957\">told CNBC <\/a>that he had \u201cdoubts\u201d about the Kraft-Cadbury tie-up and said he feels \u201cpoorer\u201d because of it. Buffett did not go into much detail but the move has Buffett watchers scratching their heads to figure out what the Oracle of Omaha is up to.<\/p>\n<p>In reality, Buffett cannot derail the deal because Kraft\u2019s offer does not require a shareholder vote. (Cadbury shares are down just 1%)<\/p>\n<p>So what is Buffett really trying to say?  <\/p>\n<p>Perhaps he\u2019s just doing some guerilla marketing, talking up the value of Kraft shares. He mentioned on the CNBC appearance that Kraft shares were \u201cundervalued.\u201d Oddly, he did so while praising Kraft CEO Irene Rosenfeld, even making the bizarre observation that he would make her a \u201ctrustee\u201d of his will. <\/p>\n<p>How much did he hate transaction? Not as much as the rhetoric may suggest. He said he would not sell his shares in Kraft partly because \u2013yes \u2014 they were \u201cundervalued.\u201d<\/p>\n<p>Buffett \u2019s Kraft advertising campaign began a few weeks ago when he protested Kraft\u2019s plan to issue new shares to pay for the deal. \u201cWhat we know with certainty, however, is that Kraft stock, at its current price of $27, is a very expensive \u201ccurrency\u201d to be used in an acquisition,\u2019\u2019 according to Berkshire Hathaway\u2019s statement.<\/p>\n<p>Of course, Buffett\u2019s comments did not have their desired effect today. The stock happens to be down nearly 3%. But he keeps signaling that the company is a great value. Is this disciplined shareholder stewardship or high-class marketing pitch?<\/p>\n<p><a name=\"comments\"><span style=\"font-weight: bold;\">Share Investor Links<\/span><\/a><a name=\"comments\"><\/a><\/p>\n<p><a href=\"http:\/\/www.shareinvestorblog.com\/\">Share Investor Blog<\/a> &#8211; Stockmarket &amp; Business commentary<br \/><a href=\"http:\/\/shareinvestornz.blogspot.com\/2007\/02\/new-zealand-business-news.html\">Share Investor New Zealand Business News<\/a>&#8211; Get more business news<br \/>Discuss this topic @<a href=\"http:\/\/www.shareinvestorforum.com\/\"> Share Investor Forum<\/a> &#8211; <a href=\"http:\/\/shareinvestorforum.com\/ucp.php?mode=register&amp;sid=450a61250472e03fa25c205c9c1723f1\"><strong>Register<strong><\/strong><\/strong><\/a> free<br \/><a href=\"http:\/\/www.currency-market.blogspot.com\/\">Share Investor&#8217;s Daily Forex Updates<\/a><\/p>\n<p><span style=\"font-weight: bold;\">Recommended Amazon Reading<\/span><\/p>\n<table id=\"searchResults\" cellspacing=\"0\">\n<tbody>\n<tr class=\"clsOdd\">\n<td class=\"tdimage\"><a href=\"http:\/\/astore.amazon.com\/shareinvestorbookstore-20\/detail\/0553384619\"><img decoding=\"async\" src=\"http:\/\/ecx.images-amazon.com\/images\/I\/51hlhRX908L._SL75_.jpg\" alt=\"The Snowball: Warren Buffett and the Business of Life\" \/><\/a><\/td>\n<td class=\"tddescription\"><a href=\"http:\/\/astore.amazon.com\/shareinvestorbookstore-20\/detail\/0553384619\">The Snowball: Warren Buffett and the Business of Life<\/a> by <span class=\"by\">Alice Schroeder<\/span><br \/>  Buy new:        $13.60       \/ Used from:        $11.85<br \/><span class=\"availability\">Usually ships in 24 hours<\/span><\/td>\n<\/tr>\n<tr class=\"clsEven\">\n<td class=\"tdimage\"><a href=\"http:\/\/astore.amazon.com\/shareinvestorbookstore-20\/detail\/0060555661\"><img decoding=\"async\" src=\"http:\/\/ecx.images-amazon.com\/images\/I\/41rcIrKhYiL._SL75_.jpg\" alt=\"The Intelligent Investor: The Definitive Book on Value Investing. 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This morning Buffett told CNBC that he had \u201cdoubts\u201d about the Kraft-Cadbury tie-up and said he feels \u201cpoorer\u201d because of it. Buffett [&hellip;]<\/p>\n","protected":false},"author":833,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-206375","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/206375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/833"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=206375"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/206375\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=206375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=206375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=206375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}