{"id":210470,"date":"2010-01-21T19:27:00","date_gmt":"2010-01-22T00:27:00","guid":{"rendered":"http:\/\/www.autoblog.com\/2010\/01\/21\/report-marketing-manager-responsible-for-chevy-volt-dance-reass\/"},"modified":"2010-01-21T19:27:00","modified_gmt":"2010-01-22T00:27:00","slug":"report-marketing-manager-responsible-for-chevy-volt-dance-reassigned","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/210470","title":{"rendered":"Report: Marketing manager responsible for Chevy Volt Dance reassigned"},"content":{"rendered":"

Filed under: Hybrid<\/a>, Sedan<\/a>, Hirings\/Firings\/Layoffs<\/a>, Marketing\/Advertising<\/a>, Videos<\/a>, Hatchback<\/a>, Chevrolet<\/a>, GM<\/a>, Electric<\/a><\/p>\n

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Chevrolet Volt Dance – Click above to watch the video after the break<\/a><\/small><\/strong><\/em><\/div>\n

\nRecall that Susan Docherty, the recently appointed<\/a> VP of marketing, responded<\/a> shortly after seeing the so-called Chevy Volt Dance<\/a> for the first time, “Our Chevrolet Volt<\/a> advertising, marketing and go to market strategy will be as innovative as the car. We may have missed on this one, but we won’t going forward.” Apparently, she was serious.<\/p>\n

We can’t say for certain just how much Maria Rohrer’s reassignment from serving as the marketing manager for the hotly anticipated Chevrolet Volt had to do with the ill-conceived Chevy<\/a> Volt Dance, but we hear through the grapevine (actually from our friend @johnvoelcker<\/a> via Twitter) that Rohrer will now serve as director of Chevy truck advertising instead.<\/p>\n

We did note that there was no song and dance routine to go along with the 2011 Chevy Volt’s appearance at the Detroit Auto Show<\/a> earlier this month, which was certainly fine by us. After all, once that song gets in your head, it’s pretty tough to get out… But if you’re truly a glutton for punishment, feel free to watch the video after the break<\/a>.<\/p>\n

[Source: Green Car Reports<\/a> via @johnvoelcker<\/a>]<\/p>\n

Continue reading Report: Marketing manager responsible for Chevy Volt Dance reassigned<\/em><\/a><\/p>\n

Report: Marketing manager responsible for Chevy Volt Dance reassigned<\/a> originally appeared on Autoblog<\/a> on Thu, 21 Jan 2010 19:27:00 EST. Please see our terms for use of feeds<\/a>.<\/p>\n

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Read<\/a> | Permalink<\/a> | Email this<\/a> | Comments<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Filed under: Hybrid, Sedan, Hirings\/Firings\/Layoffs, Marketing\/Advertising, Videos, Hatchback, Chevrolet, GM, Electric Chevrolet Volt Dance – Click above to watch the video after the break Recall that Susan Docherty, the recently appointed VP of marketing, responded shortly after seeing the so-called Chevy Volt Dance for the first time, “Our Chevrolet Volt advertising, marketing and go to […]<\/p>\n","protected":false},"author":78,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-210470","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/210470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=210470"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/210470\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=210470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=210470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=210470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}