{"id":211081,"date":"2010-01-21T17:30:00","date_gmt":"2010-01-21T22:30:00","guid":{"rendered":"http:\/\/www.readwriteweb.com\/readwritestart\/2010\/01\/should-startups-jump-on-nettv.php"},"modified":"2010-01-21T17:30:00","modified_gmt":"2010-01-21T22:30:00","slug":"should-startups-jump-on-nettv-monetization","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/211081","title":{"rendered":"Should Startups Jump on NetTV Monetization?"},"content":{"rendered":"

\"boxee_logo_jan10.jpg\"Savvy content publishers are celebrating the announcement of what may be a potentially lucrative revenue stream. Yesterday morning, net television provider Boxee wrote about its plans to launch an upcoming payment platform.<\/a> Content partners will have a chance to offer pay-per-view and subscription media as one click purchases from the remote. <\/p>\n

Sponsor<\/em>
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For now, it’s natural that both Boxee and PayPal’s partnership with Philips for IPTV monetization<\/a> focus on music and video content purchases as these are the materials that these mediums have traditionally yielded. However, we also know that there’s a world of possibilities for one-touch remote purchasing. As envisioned in this PayPal developer API promotion, web television can give rise to an entirely new shopping environment. <\/p>\n

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Others may laugh at the idea of a luxury purchase made via TV, but when I saw this video at the PayPal X Conference, I was floored. My first thought concerned Oprah’s Book Club. Through the sheer popularity of Oprah Winfrey, every book featured in the Harpo Book Club is already a New York Times best seller. Now imagine what the sales would look like with one-touch purchasing. <\/p>\n

While PayPal and Boxee-based purchases are inevitable for the coming year, the future may also hold the possibility of direct-to-carrier phone purchases as more developers look to the iPhone and mobile handsets to act as TV remotes<\/a>. Regardless of who owns the platform, startups may have much to gain from these new advances. <\/p>\n

In late December we asked the question – Will 2010 be the year of net tv shopping integration?<\/a> With the recent Boxee announcement, the ability to monetize from the home entertainment center is becoming even more of a reality for those who simply couldn’t close deals in traditional television. If you’re planning on getting involved in IPTV monetization, let us the route you’re taking in the comments below. <\/p>\n

Discuss<\/a><\/strong><\/p>\n

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Savvy content publishers are celebrating the announcement of what may be a potentially lucrative revenue stream. Yesterday morning, net television provider Boxee wrote about its plans to launch an upcoming payment platform. Content partners will have a chance to offer pay-per-view and subscription media as one click purchases from the remote. Sponsor For now, it’s […]<\/p>\n","protected":false},"author":548,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-211081","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/211081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/548"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=211081"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/211081\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=211081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=211081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=211081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}