![\"\"](\"http:\/\/www.egmcartech.com\/wp-content\/uploads\/2010\/01\/chasing_shadow_2010_ford_taurus.jpg\" "\\"2010")
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It’s Friday, and all you can really think about is getting out of work or class and running home for a fun packed weekend. Well, if you’re bored and need to kill some time, check out the new online game, \u201cWhite Collar: Chasing the Shadow,” by USA Network Inc. The game features the 2010 Ford Taurus and allows you to mess around with some of its features including SYNC, SecuriCode, Adaptive Cruise Control and Collision Warning.<\/p>\n
To play, visit http:\/\/chasingtheshadow.usanetwork.com<\/a> and click on the \u201cgames\u201d tab at the top of the page.<\/p>\n Hit the jump for the press release<\/em>.<\/p>\n <\/span><\/p>\n Press Release<\/strong>:<\/p>\n 2010 FORD TAURUS STARS IN NEW ONLINE INTERACTIVE GAME \u201cCHASING THE SHADOW\u201d<\/p>\n * The hot-selling 2010 Ford Taurus is now a star in a new online game, \u201cWhite Collar: Chasing the Shadow,\u201d which is the online extension to the USA NETWORK hit TV drama \u201cWhite Collar\u201d DEARBORN, Mich., Jan. 19, 2010 \u2013 The hot-selling 2010 Ford Taurus takes a giant leap into cyberspace today, starring in a new online interactive game that takes product placement in casual gaming to the next level by fully integrating the vehicle and its technology and features into the gaming experience.<\/p>\n The game, \u201cWhite Collar: Chasing the Shadow,\u201d is an extension of the critically acclaimed USA NETWORK drama \u201cWhite Collar,\u201d which follows a con artist and FBI agent who team up to catch bad guys. The Taurus is not only featured prominently in the television series but now in a new online game that allows players \u2013 acting as FBI trainees \u2013 to drive the Taurus and use its features to catch a notorious villain dubbed \u201cThe White Shadow.\u201d<\/p>\n \u201cWhat makes this initiative unique is that the 2010 Taurus isn\u2019t just along for the ride,\u201d said Connie Fontaine, Ford Brand Content & Alliances manager. \u201cThe new and class-exclusive technologies in the Taurus are used to interpret clues and collect evidence.\u201d<\/p>\n For example, players use the Ford SYNC technology to access text messages that contain important crime-solving tips.<\/p>\n \u201cFeatures like SYNC, SecuriCode, Adaptive Cruise Control and Collision Warning are used in the online game as they would be by a real-world consumer, and they seamlessly contribute to the game\u2019s plot and puzzles,\u201d explained Fontaine. \u201cThe game also is episodic in nature, giving players the ability to come back and solve new puzzles weekly and vary the ways in which they interact with the Taurus.\u201d<\/p>\n Online game product placement: Kicking it up a notch \u201cThis is a more immersive, realistic and storytelling-based experience that is more closely aligned with television and movie product integration,\u201d he said. \u201cIt raises the bar by providing realistic environments and compelling game play that showcases the Taurus and its features to consumers.\u201d<\/p>\n According to Jeff Eggen, Ford Car Experiential Marketing manager, the company is continually looking for ways to extend partnerships \u2013 like the one with USA NETWORK \u2013 in meaningful ways.<\/p>\n \u201cWhat we really liked about creating the online game with USA is that it not only introduces Taurus to millions of consumers through the popularity of online gaming but provides them with a very engaging way to experience the innovative technology and features in the new Taurus,\u201d he said.<\/p>\n If you would like to experience the Taurus in the new online game, please visit http:\/\/chasingtheshadow.usanetwork.com and click on the \u201cgames\u201d tab at the top of the page.<\/p>\n – By: Kap Shah<\/em><\/p>\n It’s Friday, and all you can really think about is getting out of work or class and running home for a fun packed weekend. Well, if you’re bored and need to kill some time, check out the new online game, \u201cWhite Collar: Chasing the Shadow,” by USA Network Inc. The game features the 2010 Ford […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-212199","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/212199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=212199"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/212199\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=212199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=212199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=212199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n* The game takes product placement in casual gaming to the next level by fully integrating the Taurus and its technology and features into the gaming experience
\n* With online gaming in the U.S. growing 10 times as fast as the entire U.S. Internet population, the Ford Taurus has the opportunity to be virtually experienced by millions of online gamers. In November 2009, online gaming sites generated 53 million unique visitors in that month alone
\n* To play the new online game, visit http:\/\/chasingtheshadow.usanetwork.com and click on the \u201cgames\u201d tab at the top of the page<\/p>\n
\nProduct placement in online games is not new for Ford, but the depth of the Taurus integration in \u201cWhite Collar: Chasing the Shadow\u201d is, according to Jonathan Beebe, Taurus Digital Marketing manager.<\/p>\n<\/img><\/a>
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