{"id":214484,"date":"2010-01-22T14:55:00","date_gmt":"2010-01-22T19:55:00","guid":{"rendered":"http:\/\/www.businessinsider.com\/chart-of-the-day-apples-guidance-game-and-the-real-earnings-expectations-2010-1"},"modified":"2010-01-22T14:55:00","modified_gmt":"2010-01-22T19:55:00","slug":"chart-of-the-day-apples-guidance-game-and-the-real-earnings-expectations-aapl","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/214484","title":{"rendered":"CHART OF THE DAY: Apple&#8217;s Guidance Game And The REAL Earnings Expectations (AAPL)"},"content":{"rendered":"<div style=\"float: right; margin: 15px 0 20px 20px;\">\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td colspan=\"2\"><a href=\"http:\/\/www.businessinsider.com\/chart-of-the-day\"> <img decoding=\"async\" src=\"http:\/\/static.businessinsider.com\/~~\/f?id=4a32b8394b543722009a9671\" border=\"0\" alt=\"button more charts\" \/><\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/www.businessinsider.com\/chart-of-the-day\"><img decoding=\"async\" src=\"http:\/\/static.businessinsider.com\/~~\/f?id=4a32b8424b543722009a967a\" border=\"0\" alt=\"button chart prev\" \/><\/a><\/td>\n<td><a href=\"http:\/\/www.businessinsider.com\/chart-of-the-day-remember-google-wave-2010-1\"><img decoding=\"async\" src=\"http:\/\/static.businessinsider.com\/~~\/f?id=4a32b84d4b543722009a9685\" border=\"0\" alt=\"button chart next\" \/><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>Apple (AAPL), which reports December quarter earnings Monday afternoon, is  known for dramatically low-balling its profit guidance, and then  miraculously blowing out &#8220;expectations.&#8221; Since Sept. 2006, Apple has  topped its quarterly EPS guidance by an average 39%, and its revenue  guidance by an average 7%.<\/p>\n<p>So what does that mean for Monday?<\/p>\n<p>Based on Apple&#8217;s midpoint December quarter guidance of $1.74 EPS and  $11.45 billion in sales, history suggests Apple should report <strong>EPS of  about $2.42 on $12.25 billion of revenue<\/strong>. The Street &#8220;expects&#8221; less: Consensus stands  at $2.07 EPS on $12.05 billion of revenue.<\/p>\n<p><strong>More <a href=\"http:\/\/www.businessinsider.com\/business-news\/jan-15-munster1-2010-1\">commentary<\/a> ahead of Apple&#8217;s earnings:<\/strong> <a href=\"http:\/\/www.businessinsider.com\/business-news\/jan-15-munster1-2010-1\">Click here<\/a> for our latest video interview <a href=\"http:\/\/www.businessinsider.com\/business-news\/jan-15-munster1-2010-1\">with Piper Jaffray analyst Gene Munster<\/a>, where he says $12.25 billion &#8220;is something that they definitely could do.&#8221;<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/static.businessinsider.com\/image\/4b59ffa400000000009fb734\/apple-guidance-chart-dec-09-qtr.gif\" border=\"0\" alt=\"Apple guidance chart Dec '09 qtr\" \/><\/p>\n<hr \/>\n<p>Follow the Chart Of The Day on Twitter: <a href=\"https:\/\/twitter.com\/chartoftheday\">www.twitter.com\/chartoftheday<\/a><\/p>\n<hr \/>\n<h3>Get This Delivered To Your Inbox<\/h3>\n<p>You can get this dropped in your inbox every afternoon as <strong>The Chart Of The Day<\/strong>. It&#8217;s a simple. It&#8217;s convenient. It&#8217;s free. All we need is your email address (though we&#8217;d love your name and state, too, if you&#8217;re willing to share it).&nbsp; Sign up below!<\/p>\n<div style=\"clear: both; padding-top: 1em;\">\n<form style=\"display: inline;\" action=\"http:\/\/alleyinsider.puresendmail.com\/cast\/list\/ListUser\" method=\"post\"> <input name=\"command\" type=\"hidden\" value=\"sub\" \/> <input name=\"lid\" type=\"hidden\" value=\"2227\" \/> <input name=\"vc\" type=\"hidden\" value=\"-1159025479\" \/> <input name=\"pwv\" type=\"hidden\" value=\"alleysubscribe1!\" \/> <input name=\"ok\" type=\"hidden\" value=\"http:\/\/www.businessinsider.com\/thank-you\" \/> <input name=\"error\" type=\"hidden\" value=\"http:\/\/www.businessinsider.com\/newsletter-sign-up-error\" \/> <input name=\"appmsg\" type=\"hidden\" value=\"Message_Parameter_Name\" \/> <input name=\"this\" type=\"hidden\" value=\"http:\/\/www.businessinsider.com\/newsletter\" \/> <\/p>\n<table style=\"width: 610px; height: 80px;\" border=\"0\" cellspacing=\"2\" cellpadding=\"2\">\n<tbody>\n<tr>\n<td><strong><label style=\"width: 6em; float: left;\">Email<\/label><\/strong><input name=\"email\" size=\"30\" type=\"text\" \/><\/td>\n<td><label style=\"width: 6em; float: left;\">State<\/label><input name=\"state\" size=\"3\" type=\"text\" \/><\/td>\n<\/tr>\n<tr>\n<td><label style=\"width: 6em; float: left;\">First Name<\/label><input name=\"first\" size=\"30\" type=\"text\" \/><\/td>\n<td><label style=\"width: 6em; float: left;\">Last Name<\/label><input name=\"last\" size=\"30\" type=\"text\" \/><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><input name=\"optin\" type=\"hidden\" value=\"on\" \/><input class=\"enewsbutton\" type=\"submit\" value=\"Sign Up\" \/> <\/form>\n<\/div>\n<p><a href=\"http:\/\/www.businessinsider.com\/chart-of-the-day-apples-guidance-game-and-the-real-earnings-expectations-2010-1#comments\">Join the conversation about this story &#187;<\/a><\/p>\n<p><b>See Also:<\/b><\/p>\n<ul>\n<li><a href=\"http:\/\/www.businessinsider.com\/chart-of-the-day-remember-google-wave-2010-1\">CHART OF THE DAY: Remember Google Wave?<\/a><\/li>\n<li><a href=\"http:\/\/www.businessinsider.com\/chart-of-the-day-googles-quarterly-revenue-growth-2010-1\">CHART OF THE DAY: Google Revs Up For Another Growth Spurt<\/a><\/li>\n<li><a href=\"http:\/\/www.businessinsider.com\/chart-of-the-day-us-children-who-own-mobile-phones-2010-1\">CHART OF THE DAY: One Third Of U.S. 11-Year-Olds Have Cellphones<\/a><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/TheMoneyGame\/~4\/HIaLHsFJf94\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple (AAPL), which reports December quarter earnings Monday afternoon, is known for dramatically low-balling its profit guidance, and then miraculously blowing out &#8220;expectations.&#8221; Since Sept. 2006, Apple has topped its quarterly EPS guidance by an average 39%, and its revenue guidance by an average 7%. So what does that mean for Monday? Based on Apple&#8217;s [&hellip;]<\/p>\n","protected":false},"author":440,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-214484","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/214484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/440"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=214484"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/214484\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=214484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=214484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=214484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}