{"id":217208,"date":"2010-01-20T16:24:15","date_gmt":"2010-01-20T21:24:15","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e20120a7f41590970b"},"modified":"2010-01-21T07:38:01","modified_gmt":"2010-01-21T12:38:01","slug":"hostess-cup-cakes-iconic-squiggle-celebrating-its-60th-birthday","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/217208","title":{"rendered":"Hostess Cup Cakes&#8217; iconic squiggle celebrating its 60th birthday"},"content":{"rendered":"<p><a href=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e20120a7f411bc970b-pi\" style=\"display: inline;\"><img decoding=\"async\" alt=\"Garth\" class=\"asset asset-image at-xid-6a00d834519bc269e20120a7f411bc970b \" src=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e20120a7f411bc970b-580wi\" style=\"width: 560px;\"><\/img><\/a> <\/p>\n<p>Sixty years of sugary, squiggly goodness. That iconic white ribbon of icing atop Hostess Cup Cakes is celebrating a milestone, which made me contemplate the small yet significant decoration for the first time. Would the snacks taste the same without it? Probably not, but folks who ate them pre-squiggle\u2014before 1950, that is\u2014would have to confirm that. Is the squiggle trademarked? Definitely yes. (There&#8217;s a scrap going on right now with Little Debbie.) How many loops does it have? Seven. Always seven. Oh, the stuff I learn at a swag lounge! As part of the anniversary, Hostess made its first appearance at the <em>Access Hollywood<\/em> Stuff You Must Lounge last weekend for the Golden Globes, feeding treats to celebs and gathering their personal cupcake memories. Jennie Garth, shown here, told how she was deprived as a child and had to bum the famous desserts off her friends at school. Bad parents! To make up for lost time, she got a vintage-looking lunchbox full of Hostess. Reporters had to make due with as many samples as they could stuff in their mouths. At least there was milk. Mmmm, tasty. <\/p>\n<p>\u2014Posted by T.L. Stanley<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sixty years of sugary, squiggly goodness. That iconic white ribbon of icing atop Hostess Cup Cakes is celebrating a milestone, which made me contemplate the small yet significant decoration for the first time. Would the snacks taste the same without it? Probably not, but folks who ate them pre-squiggle\u2014before 1950, that is\u2014would have to confirm [&hellip;]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-217208","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/217208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=217208"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/217208\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=217208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=217208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=217208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}