{"id":219018,"date":"2010-01-20T13:06:00","date_gmt":"2010-01-20T17:06:00","guid":{"rendered":"tag:blogger.com,1999:blog-2745923954793947308.post-2093250656070936545"},"modified":"2010-01-20T13:38:01","modified_gmt":"2010-01-20T17:38:01","slug":"more-readers-skimming-google-headlines-than-going-directly-to-newspaper-web-sites","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/219018","title":{"rendered":"More Readers Skimming Google Headlines Than Going Directly to Newspaper Web Sites?"},"content":{"rendered":"<p><span style=\"COLOR: rgb(102,102,102);font-family:trebuchet ms;font-size:85%;\">By Jennifer Saba<br \/>EditorandPublisher.com<br \/><\/span><br \/><strong>Aggregator sites &#8212; especially Google &#8212; really are hurting newspapers<\/strong> as more people increasingly simply skim the news headlines without bothering to click to linked newspaper Web sites, a new report finds.<\/p>\n<p>This alarming trend for newspapers is occurring as more people are getting their news online and through aggregators, according to the report from Outsell Research. In fact, just as many people turn to aggregators to get news first thing in the day as people who crack open a newspaper.<\/p>\n<p>The \u201cNews Users 2009\u201d study conducted by Outsell Research affiliate analyst Ken Doctor found that 19% of people accessed Google, Yahoo, MSN and AOL News for news in 2009, up from 10% in 2006. For newspapers, 19% of those polled went there first, a drop from 23% in 2006. <\/p>\n<p>The report makes a distinction between newspaper print editions and newspaper Web sites. When isolating newspapers online, 6% of those surveyed went to newspaper Web sites first thing in 2009, up from 3% in 2006. Other sites dedicated to specific subjects, such as sports or business, were up 7% in 2009 from 4% in 2006. <\/p>\n<p>The study finds that together, aggregators, newspaper Web sites, and other sites account for 57% of where people turn to first for news, up from 33% in 2006. <span class=\"fullpost\"> <\/p>\n<p>When it comes time for people finding local news, newspapers &#8212; particularly their Web sites &#8212; still shine. The study shows that over three years, newspaper Web sites have more than doubled their share to 17% from 8%, while aggregators grew to 4% from 1% during the same period.<\/p>\n<p>Outsell&#8217;s research shows that readers tend to only skim headlines at aggregator sites &#8212; specifically Google &#8212; for news. . . <a href=\"http:\/\/www.editorandpublisher.com\/eandp\/news\/article_display.jsp?vnu_content_id=1004060171\" >READ FULL STORY<\/a><\/span><\/p>\n<div class=\"blogger-post-footer\"><img width='1' height='1' src='https:\/\/blogger.googleusercontent.com\/tracker\/2745923954793947308-2093250656070936545?l=news.newspaperproject.org' alt='' \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Jennifer SabaEditorandPublisher.comAggregator sites &#8212; especially Google &#8212; really are hurting newspapers as more people increasingly simply skim the news headlines without bothering to click to linked newspaper Web sites, a new report finds. This alarming trend for newspapers is occurring as more people are getting their news online and through aggregators, according to the [&hellip;]<\/p>\n","protected":false},"author":4246,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-219018","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/219018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/4246"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=219018"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/219018\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=219018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=219018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=219018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}