{"id":219019,"date":"2010-01-12T09:13:00","date_gmt":"2010-01-12T13:13:00","guid":{"rendered":"tag:blogger.com,1999:blog-2745923954793947308.post-4692605077155725760"},"modified":"2010-01-12T09:24:49","modified_gmt":"2010-01-12T13:24:49","slug":"only-2-4-subscribe-at-newspaper-pay-sites","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/219019","title":{"rendered":"Only 2.4% subscribe at newspaper pay sites"},"content":{"rendered":"<p><span style=\"COLOR: rgb(102,102,102);font-family:trebuchet ms;font-size:85%;\">By Alan D. Mutter<br \/>newsosaur.blogspot.com<\/span><\/p>\n<p><strong>A puny 2.4% of print subscribers is the average number of people paying for online content<\/strong> at the handful of daily newspapers that have been bold enough to erect pay walls, according to a new survey.<\/p>\n<p>In the first comprehensive study of actual consumer willingness to pay for online news, ITZ\/Belden Interactive delivered both good and bad tidings to publishers hoping to begin charging for their content. <\/p>\n<p>The bad news, of course, is the limited number of online readers who were willing to pay for online access to the 26 U.S. dailies included in the survey. <\/p>\n<p>The good news, as you can see in the table<a href=\"http:\/\/2.bp.blogspot.com\/_EkLOPCrR0fc\/S0d1tod6u6I\/AAAAAAAAA1Q\/f1cG0m43Z_c\/s1600-h\/IdrMQn.jpeg\"> (here), <\/a>is that the few consumers who are willing to pay for online content appear to be largely indifferent to how much it costs. . .<span class=\"fullpost\"> <\/p>\n<p>. . . Noting that there is no one-size-fits all solution to charging for content, Harmon said paid access is not going to be the \u201csilver bullet to save the newspaper industry.\u201d <\/p>\n<p>To the degree its is successful at all, he continued, publishers have to approach charging for content \u201cas a new business opportunity, not simply as a means of walling off content to defend print.\u201d. . <a href=\"http:\/\/newsosaur.blogspot.com\/2010\/01\/only-24-subscribe-at-newspaper-pay.html?utm_source=feedburner&#038;utm_medium=email\" >READ FULL STORY<\/a><\/span><\/p>\n<div class=\"blogger-post-footer\"><img width='1' height='1' src='https:\/\/blogger.googleusercontent.com\/tracker\/2745923954793947308-4692605077155725760?l=news.newspaperproject.org' alt='' \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Alan D. Mutternewsosaur.blogspot.com A puny 2.4% of print subscribers is the average number of people paying for online content at the handful of daily newspapers that have been bold enough to erect pay walls, according to a new survey. In the first comprehensive study of actual consumer willingness to pay for online news, ITZ\/Belden [&hellip;]<\/p>\n","protected":false},"author":4246,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-219019","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/219019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/4246"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=219019"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/219019\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=219019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=219019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=219019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}