{"id":219029,"date":"2009-11-18T11:37:00","date_gmt":"2009-11-18T15:37:00","guid":{"rendered":"tag:blogger.com,1999:blog-2745923954793947308.post-5580631436755125780"},"modified":"2009-11-18T11:41:33","modified_gmt":"2009-11-18T15:41:33","slug":"scarborough-most-americans-still-read-newspapers","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/219029","title":{"rendered":"Scarborough: Most Americans Still Read Newspapers"},"content":{"rendered":"<p><span style=\"COLOR: rgb(102,102,102);font-family:trebuchet ms;font-size:85%;\">By Erik Sass<br \/>mediapost.com<br \/><\/span><br \/><strong>Newspaper publishers hoping to staunch the flow of ad dollars out of the medium got some help this week from a Scarborough Research study,<\/strong> which found that 74% of American adults either read the newspaper or visit a newspaper Web site at least once a week. <\/p>\n<p>These data indicate newspapers still enjoy considerable reach; whether advertisers will be impressed by these figures is another story. <\/p>\n<p>Scarborough&#8217;s latest Integrated Newspaper Audience study revealed that 171 million American adults read a newspaper&#8217;s print or online version at least once a week. <\/p>\n<p>What&#8217;s more, well-heeled and well-educated consumers index even higher in newspaper readership, with 79% of white-collar workers, 82% of adults with household incomes over $100,000 per year, and 84% of college graduates reading print or online newspaper content at least once a week. <\/p>\n<p>Of course, newspapers are still faced with a long-term decline in print readership, but the print versions still reach tens of millions of American adults. Commenting on the findings, Gary Meo, Scarborough&#8217;s vice president of print and digital media services, stated: &#8220;While our data does show that print newspaper readership is slowly declining&#8230; given the fragmentation of media choices, printed newspapers are holding onto their audiences relatively well.&#8221; <span class=\"fullpost\"><\/p>\n<p>Impressive online figures show that at least in terms of audience &#8212; newspapers have successfully transitioned to digital media. <\/p>\n<p>According to a separate study by Nielsen Online for the Newspaper Association of America, between the first half of 2004 and the first half of 2009, newspaper Web sites&#8217; total unique audience almost doubled from a monthly average of 41,147,206 to 71,831,867. <\/p>\n<p>In terms of active reach, altogether, newspaper Web sites jumped from 27.1% of all U.S. Internet users in the first six months of 2004 to 41.8% of all Internet users in the first six months of 2009. . . <a href=\"http:\/\/www.mediapost.com\/publications\/?fa=Articles.showArticle&#038;art_aid=117591\" >READ FULL STORY<\/a><\/span><\/p>\n<div class=\"blogger-post-footer\"><img width='1' height='1' src='https:\/\/blogger.googleusercontent.com\/tracker\/2745923954793947308-5580631436755125780?l=news.newspaperproject.org' alt='' \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Erik Sassmediapost.comNewspaper publishers hoping to staunch the flow of ad dollars out of the medium got some help this week from a Scarborough Research study, which found that 74% of American adults either read the newspaper or visit a newspaper Web site at least once a week. These data indicate newspapers still enjoy considerable [&hellip;]<\/p>\n","protected":false},"author":4246,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-219029","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/219029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/4246"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=219029"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/219029\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=219029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=219029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=219029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}