{"id":219031,"date":"2009-11-10T10:11:00","date_gmt":"2009-11-10T14:11:00","guid":{"rendered":"tag:blogger.com,1999:blog-2745923954793947308.post-9008540777543652115"},"modified":"2009-11-10T10:37:28","modified_gmt":"2009-11-10T14:37:28","slug":"newspaper-execs-and-readers-view-online-news-availability-differently","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/219031","title":{"rendered":"Newspaper Execs And Readers View Online News Availability Differently"},"content":{"rendered":"<p><span style=\"COLOR: rgb(102,102,102);font-family:trebuchet ms;font-size:85%;\">By Jack Loechner<br \/>Center for Media Research<br \/>mediapost.com<br \/><\/span><br \/>American Press Institute, with ITZ Publishing and Belden Interactive, recently published initial results of a study designed to help Newspaper executives understand the current peer practices in generating revenue from digital content, the various pay models, success levels, and approaches to issues like site registration, electronic editions and tracking original content across the Web. <\/p>\n<p>Among the preliminary findings, nearly 60% of respondents are considering initiating paid access for currently open\/free news and information online, and nearly 25% expect to implement a paid strategy in the next six months. This is a big change, says the report, considering that 90% of the responding newspapers currently do not charge for content, and only 3% currently have a paid-only site. <\/p>\n<p>Capturing new revenue and preserving print are likely the key drivers of any final decision to adopt a paid-content strategy. 34% of respondents think capturing new revenue opportunities is or will be the most important factor, while 28% think it is or will be preserving print circulation.<span class=\"fullpost\"><\/p>\n<p>Most of the respondents overlook the opportunities and discount the convenience of e-editions, which give users the experience of reading a newspaper online. Most are not charging for e-editions or are not charging enough: <\/p>\n<p>&#8211; Only 67% offer an electronic edition of the paper on their Web sites <br \/>&#8211; 59% of those offer it free to their print subscribers <br \/>&#8211; The median price for an online-only subscription is $5.99 a month. <br \/>&#8211; The median up-charge price, for those who offer it to print subscribers, is $4.99 a month<\/p>\n<p>Current prices for online subscriptions strongly suggest that &#8220;convenience&#8221; pricing is generally in play, not tied to rigorous price analysis or research into what people are willing to pay. . . <a href=\"http:\/\/www.mediapost.com\/publications\/?fa=Articles.showArticle&#038;art_aid=117010\" >READ FULL STORY<\/a><\/span><\/p>\n<div class=\"blogger-post-footer\"><img width='1' height='1' src='https:\/\/blogger.googleusercontent.com\/tracker\/2745923954793947308-9008540777543652115?l=news.newspaperproject.org' alt='' \/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>By Jack LoechnerCenter for Media Researchmediapost.comAmerican Press Institute, with ITZ Publishing and Belden Interactive, recently published initial results of a study designed to help Newspaper executives understand the current peer practices in generating revenue from digital content, the various pay models, success levels, and approaches to issues like site registration, electronic editions and tracking original [&hellip;]<\/p>\n","protected":false},"author":4246,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-219031","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/219031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/4246"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=219031"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/219031\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=219031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=219031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=219031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}