{"id":223993,"date":"2010-01-25T00:09:06","date_gmt":"2010-01-25T05:09:06","guid":{"rendered":"http:\/\/www.xconomy.com\/?p=59916"},"modified":"2010-01-25T00:09:06","modified_gmt":"2010-01-25T05:09:06","slug":"ground-truth-emerges-from-stealth-provides-new-window-into-mobile-internet-usage","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/223993","title":{"rendered":"Ground Truth Emerges from Stealth, Provides New Window Into Mobile Internet Usage"},"content":{"rendered":"\n
startups<\/a>, Mobile<\/a>, Internet<\/a><\/div>\n

\t\t\"Ground<\/a>
\n\t\tGregory T. Huang wrote:<\/strong><\/p>\n

It\u2019s been hard to keep a company like Ground Truth under wraps for this long. The secretive Seattle startup, led by prominent entrepreneurs Sterling Wilson and Michael \u201cLuni\u201d Libes, is emerging from stealth mode today, after raising $2.6 million in venture funding from Voyager Capital and Steamboat Ventures<\/a> last summer. Although many in the startup community already know (or think they know) what Ground Truth is building, the company has just released some interesting details—while withholding many others.<\/p>\n

The problem Ground Truth<\/a> is solving is a big one. Everyone from marketers to media companies to wireless carriers wants information about things like how many mobile users are accessing which websites on their smartphones. The mobile Web has long been considered the next frontier for advertising and publishing, but nobody has had access to reliable and complete data on mobile users\u2019 behavior. That\u2019s because measurement methods from companies like comScore, Nielsen, Hitwise, and Google, while useful for the traditional Web, are limited for the mobile Web in terms of their scope, detail, and timeliness.<\/p>\n

\u201cThe market needs a precise map of the landscape and a reliable route to navigate, and Ground Truth\u2019s reliable, actionable data provides it,\u201d said Wilson, the company\u2019s CEO (and former president of Seattle mobile commerce firm Qpass<\/a>), in a statement.<\/p>\n

\u201cThe only data source that can provide precise measures of mobile media usage is the mobile network itself,\u201d added Libes, Ground Truth\u2019s founder and chief technology officer, also in a statement. Libes started building the patent-pending technology while at the mobile search firm he previously co-founded, Medio Systems.<\/p>\n

Using extensive data from mobile operators and other providers, Ground Truth has analyzed the weekly mobile Internet usage of 2.5 million subscribers in the U.S. It has what it thinks is the most accurate and complete dataset so far on mobile Web use—including mobile traffic estimates for a large number of sites (unique visitors, pageviews), length of browsing sessions, and where a given site\u2019s traffic comes from and where else it goes. In doing so, the company apparently has solved some difficult technical problems while keeping individual mobile subscribers\u2019 privacy intact.<\/p>\n

Ground Truth\u2019s timing certainly seems good. The field of mobile Web metrics looks wide open, even as more and more people use their iPhones, BlackBerries, and other mobile devices to access the Internet. And with giants like Amazon, Apple, Google, AT&T, and Verizon (just to name a few) increasing their focus on mobile content and advertising<\/a>, a company that makes tools that help …Next Page »<\/a><\/span><\/p>\n

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startups, Mobile, Internet Gregory T. Huang wrote: It\u2019s been hard to keep a company like Ground Truth under wraps for this long. The secretive Seattle startup, led by prominent entrepreneurs Sterling Wilson and Michael \u201cLuni\u201d Libes, is emerging from stealth mode today, after raising $2.6 million in venture funding from Voyager Capital and Steamboat Ventures […]<\/p>\n","protected":false},"author":1747,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,16,7,10,3],"tags":[],"class_list":["post-223993","post","type-post","status-publish","format-standard","hentry","category-internet","category-mobile","category-news","category-software","category-wireless"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/223993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1747"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=223993"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/223993\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=223993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=223993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=223993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}