{"id":225596,"date":"2010-01-25T09:19:23","date_gmt":"2010-01-25T14:19:23","guid":{"rendered":"http:\/\/www.stoth.com\/2010\/01\/25\/apples-tablet-a-2-8-billion-business-digital-daily\/"},"modified":"2010-01-25T09:19:23","modified_gmt":"2010-01-25T14:19:23","slug":"apple%e2%80%99s-tablet-a-2-8-billion-business-digital-daily","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/225596","title":{"rendered":"Apple\u2019s Tablet: A $2.8 Billion Business? [Digital Daily]"},"content":{"rendered":"<p><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.stoth.com\/wp-content\/plugins\/wp-o-matic\/cache\/9a437_apple-tablet-jobs-square-150x150.jpg\" alt=\"apple-tablet-jobs-square\" width=\"150\" height=\"150\" class=\"alignright size-thumbnail wp-image-33232\" \/>We\u2019re still a few days away from the presumed unveilling of Apple\u2019s mythical tablet computer and already analysts are trying to divine the impact the new device will have on the company\u2019s bottom line.  RBC Capital Markets analyst Mike Abramsky expects Apple (AAPL) to sell 5 million tablets in the product&#8217;s first year at market. At a retail price of $600, and a 30 percent gross margin, that would generate about $2.8 billion in revenue and add 30 cents to EPS.  This assumes the tablet is neither a hit (iPhone) nor a niche (MacBook Air) product, but ends up somewhere in between, the scenario that Abramsky believes is the most likely.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.stoth.com\/wp-content\/plugins\/wp-o-matic\/cache\/48292_tab.jpg\" alt=\"\" width=\"350\" height=\"199\" class=\"aligncenter size-full wp-image-33353\" \/><\/p>\n<p> As the analyst notes, nailing the sweetspot on price is crucial to the device\u2019s success. \u201c&#8230; Pricing is key,\u201d Abramsky writes. \u201c&#8230; Significant demand exists at $500-799, narrowing at $1000 at which level subsidies may be needed (assuming a mobile data version) for mass acceptance, suggesting both retail and carrier marketing\/distribution similar to iPhone. &#8230; An Apple tablet priced at $500-700 unsubsidized ($200-300 subsidized) strikes squarely at heart of the entry level laptop and Netbook markets. Although the tablet would not offer the breadth of features or raw performance of traditional laptops, it would deliver an optimal experience for buyers looking for user-friendly, media-centric computing at entry-level price points. The tablet may cannibalize some Mac and iPod Touch buyers (est. 2-5% in scenario analysis), but the lack of Mac OS X compatibility (and emulated Windows) reduces the appeal of the tablet as a Mac replacement for Apple\u2019s traditional premium Mac buyers.\u201d<\/p>\n<ul>\n<li><a href=\"http:\/\/digitaldaily.allthingsd.com\/20100122\/tablet-bandwidth\/\">Apple\u2019s Tablet: MacBook Airbus?<\/a><\/li>\n<li><a href=\"http:\/\/digitaldaily.allthingsd.com\/20100118\/apple-announces-jan-27-special-event\/\">Apple Announces Jan. 27 Special Event: \u201cCome See Our Latest Creation\u201d<\/a><\/li>\n<li><a href=\"http:\/\/digitaldaily.allthingsd.com\/20100104\/major-apple-product-announcement\/\">Major Apple Product Announcement Set for Wednesday, Jan. 27<\/a><\/li>\n<li><a href=\"http:\/\/digitaldaily.allthingsd.com\/20091209\/apple-pitching-tablet-to-publishing-industry-spring-launch-expected\/\">Apple Pitching Tablet to Publishing Industry; Spring Launch Expected<\/a><\/li>\n<li><a href=\"http:\/\/mediamemo.allthingsd.com\/20091223\/time-finally-for-the-tablet-apple-developers-super-sizing-their-apps-for-january-event\/\">Time (Finally) for the Tablet? Apple Developers Supersizing Their Apps for January Event.<\/a><\/li>\n<li><a href=\"http:\/\/digitaldaily.allthingsd.com\/20091119\/the-apple-tablet-is-delayed-so-what\/\">The Apple Tablet Is Delayed? So What?<\/a><\/li>\n<li><a href=\"http:\/\/digitaldaily.allthingsd.com\/20091102\/aapl-capex\/\">$1.9 Billion in Capex? What\u2019s Apple Planning?<\/a><\/li>\n<li><a href=\"http:\/\/digitaldaily.allthingsd.com\/20091007\/apples-tablet-read-different\/\">Apple\u2019s Tablet: Read Different?<\/a><\/li>\n<li><a href=\"http:\/\/digitaldaily.allthingsd.com\/20090923\/imaginary-demand-for-mythical-apple-tablet-exceeds-all-estimates\/\">Imaginary Demand for Mythical Apple Tablet Exceeds All Estimates<\/a><\/li>\n<li><a href=\"http:\/\/digitaldaily.allthingsd.com\/20090915\/apple-tablet-coming-to-att\/\">Apple Tablet Coming to AT&amp;T?<\/a><\/li>\n<li><a href=\"http:\/\/digitaldaily.allthingsd.com\/20090521\/new-from-piper-jaffray-analyst-gene-munster-the-apple-ipad\/\">New From Piper Jaffray Analyst Gene Munster: The Apple iPad<\/a><\/li>\n<li><a href=\"http:\/\/digitaldaily.allthingsd.com\/20090311\/apple-netbook-actually-an-e-book\/\">Rumored Apple Netbook Actually an E-Book?<\/a><\/li>\n<li><a href=\"http:\/\/digitaldaily.allthingsd.com\/20080725\/itablet\/\">iTablet: Apple\u2019s Killer App for Higher Ed<\/a><\/li>\n<li><a href=\"http:\/\/digitaldaily.allthingsd.com\/20080103\/ifugly\/\">iFugly<\/a><\/li>\n<\/ul>\n<p>Buy This Item: <a class=\"buy\" href=\"http:\/\/www.stoth.com\/buy.php\" ><span style=\"color: #33bc03\">[Click here to buy this item]<\/span><\/a><\/p>\n<p><a href=\"http:\/\/digitaldaily.allthingsd.com\/20100125\/apples-tablet-a-2-8-billion-business\/?mod=ATD_rss\" >Read Original Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re still a few days away from the presumed unveilling of Apple\u2019s mythical tablet computer and already analysts are trying to divine the impact the new device will have on the company\u2019s bottom line. RBC Capital Markets analyst Mike Abramsky expects Apple (AAPL) to sell 5 million tablets in the product&#8217;s first year at market. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-225596","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/225596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=225596"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/225596\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=225596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=225596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=225596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}