{"id":226586,"date":"2010-01-25T13:19:37","date_gmt":"2010-01-25T18:19:37","guid":{"rendered":"tag:typepad.com,2003:post-6a00d834519bc269e20120a80bcd1a970b"},"modified":"2010-01-25T13:20:09","modified_gmt":"2010-01-25T18:20:09","slug":"ae-fills-taxi-tops-with-crap-to-promote-new-season-of-hoarders","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/226586","title":{"rendered":"A&amp;E fills taxi tops with crap to promote new season of &#8216;Hoarders&#8217;"},"content":{"rendered":"<p><a href=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e20120a80bcb47970b-pi\" style=\"display: inline;\"><img decoding=\"async\" alt=\"Hoarders\" class=\"asset asset-image at-xid-6a00d834519bc269e20120a80bcb47970b \" src=\"http:\/\/brandmediaweek.typepad.com\/.a\/6a00d834519bc269e20120a80bcb47970b-580wi\" style=\"width: 560px;\"><\/img><\/a> <\/p>\n<p>When it comes to out-of-home media, digital tends to get the lion&#8217;s share of the attention these days. But sometimes a low-tech idea can also turn some heads. Take the promotion for the second season of <em><a href=\"http:\/\/www.aetv.com\/hoarders\/\" >Hoarders<\/a><\/em>, the A&amp;E reality series about obsessive pack rats. In New York, A&amp;E has worked with Horizon Media and ShowMedia to disseminate 400 clear-plastic taxi-top displays that have old newspapers stuffed inside them. And don&#8217;t worry, green types, the newspapers came from recycling centers.<\/p>\n<p>\u2014Posted by Todd Wasserman<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to out-of-home media, digital tends to get the lion&#8217;s share of the attention these days. But sometimes a low-tech idea can also turn some heads. Take the promotion for the second season of Hoarders, the A&amp;E reality series about obsessive pack rats. In New York, A&amp;E has worked with Horizon Media and [&hellip;]<\/p>\n","protected":false},"author":3984,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-226586","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/226586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/3984"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=226586"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/226586\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=226586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=226586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=226586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}