{"id":229202,"date":"2010-01-25T17:15:49","date_gmt":"2010-01-25T22:15:49","guid":{"rendered":"tag:business.theatlantic.com,2010:\/\/3.34156"},"modified":"2010-01-25T17:06:20","modified_gmt":"2010-01-25T22:06:20","slug":"nytimes-com-paywall-will-have-some-leaks-good","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/229202","title":{"rendered":"NYTimes.com Paywall Will Have Some Leaks. Good!"},"content":{"rendered":"

The New York Times will start charging for news in 2011 by capping the number of free articles readers can access. But there could be a loophole. Nicholas Carr passes this along<\/a>:<\/p>\n

Essentially, it appears that if you come to a Times article via a link,
\neither on the Web or in an email, you will get to read the whole
\narticle, and the article won’t count against your monthly limit of
\narticles.<\/p><\/blockquote>\n

Leaks? Hardly. For shrewd readers, this is more like building a wall, and then carving out a door that says PUSH HERE.<\/p>\n

If Carr is right about this plan, then the same way savvy readers get around the Wall
\nStreet Journal paywall by pasting the WSJ headline in a search box and pressing ENTER,
\nprolific readers will get around the NYT paywall by going in horizontally
\n— through blogs, emails and other links.<\/p>\n

As Felix Salmon notes<\/a>, the Times is “not actually charging for NYT
\ncontent; they’re charging for NYT navigation.” Felix thinks this is a
\nweird idea, but I agree with Carr that’s it’s a savvy policy. News
\njunkies who might have left the Times forever if the paywall capped
\ntheir reading now can find a way to sneak into the site and read it
\njust as frequently. So who will pay for the NYT online? Older, less
\nWeb-savvy readers — exactly the people who are more likely to pay for
\nthe news anyway. These readers will want to pay for navigation, because
\nthey rely on NYTimes.com exclusively for their news.<\/p>\n

This plan could fail. But if it does, it won’t be because the NYT’s plan is hopelessly flawed. It will be because the NYT
\nmisread the marketplace. It will be because online readers of general
\ninterest news are not ready to pay a penny for what they consume. If
\nthis is true, then it’s not just the Times’ problem. It means we’re all
\nin trouble.


\n

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The New York Times will start charging for news in 2011 by capping the number of free articles readers can access. But there could be a loophole. Nicholas Carr passes this along: Essentially, it appears that if you come to a Times article via a link, either on the Web or in an email, you […]<\/p>\n","protected":false},"author":1534,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-229202","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/229202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1534"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=229202"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/229202\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=229202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=229202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=229202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}