{"id":229340,"date":"2010-01-25T18:05:09","date_gmt":"2010-01-25T23:05:09","guid":{"rendered":"tag:consumerist.com,2010:\/\/1.10001273"},"modified":"2010-01-25T18:06:37","modified_gmt":"2010-01-25T23:06:37","slug":"adidas-launches-shoes-that-double-as-game-controllers","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/229340","title":{"rendered":"Adidas Launches Shoes That Double As Game Controllers"},"content":{"rendered":"

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I’ve been thinking lately that my sneakers are too stupid. They don’t do<\/i> anything, at least not anything video game related, which is where it matters. Adidas has recognized this problem and has announced a new “augmented reality” sneaker that you have to hold in front of your webcam in order to play special online games.<\/p>\n

According to the shoe’s YouTube page<\/a>, <\/p>\n

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[Each shoe will come] printed with an AR code on the tongue. When you hold the code in front of your webcam, you’ll gain access to a virtual version of the adidas Originals Neighborhood. Each month between February and April, we’ll launch a new interactive game within the Neighborhood and your shoe will be the game controller.<\/p><\/blockquote>\n

I’d include the video, but it’s just a shot of a shoe spinning around all Transformers style over and over, meh. <\/p>\n

I managed to talk with an anonymous source very close to the project, by which I mean someone imaginary, and he told me all about the Apple Tablet<\/strike> Adidas Original games that are in the works. Here are three concepts:<\/p>\n