{"id":230223,"date":"2010-01-25T16:42:50","date_gmt":"2010-01-25T21:42:50","guid":{"rendered":"Gizmodo-5456612"},"modified":"2010-01-25T16:42:50","modified_gmt":"2010-01-25T21:42:50","slug":"apples-blockbuster-quarter-includes-8-7-million-iphones-and-21-million-ipods-sold-apple","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/230223","title":{"rendered":"Apple&#8217;s Blockbuster Quarter Includes 8.7 Million iPhones and 21 Million iPods Sold [Apple]"},"content":{"rendered":"<p><a rel=\"lytebox\" href=\"http:\/\/cache.gawker.com\/assets\/images\/4\/2010\/01\/stevedollar.jpg\"><img decoding=\"async\" src=\"http:\/\/cache.gawker.com\/assets\/images\/4\/2010\/01\/500x_stevedollar.jpg\" class=\"left image500\" width=\"500\" \/><\/a> Apple blew the doors off of Q4, with strong performances from almost every corner. It&#8217;s their highest revenue and profit ever, but will they say <a href=\"http:\/\/gizmodo.com\/5456635\/steve-jobs-%5Bwere%5D-starting-this-week-with-a-major-new-product\">anything else<\/a> about Wednesday&#8217;s announcement? <strong>Updated live.<\/strong><\/p>\n<p>Apple sold twice as many iPhones as last year, although that still managed to be below Wall Street expectations. iPod continued its steady decline, with 8% fewer sales than last year, and they managed to get 3.4 million Macs out the door, despite some functionality issues. Revenue was a whopping $15.68 billion.<\/p>\n<p>The actual money part of the results are affected by a change in accounting measures, so we&#8217;ll find out on the upcoming call just how well they actually did compared to years past. It starts at five, and we&#8217;ll be updating as it goes.<\/p>\n<p><strong>The call:<\/strong><\/p>\n<p>So it&#8217;s a record breaking-quarter even with the accounting change, by almost $3.5 billion.<\/p>\n<p>Response to the new iMac was &#8220;very strong,&#8221; although it&#8217;s <a href=\"http:\/\/gizmodo.com\/5452083\/the-faulty-imac-saga-chapter-2-even-steve-jobs-cant-fix-em\">not necessarily positive<\/a> in some quarters.<\/p>\n<p>The iTunes store now has 11 million songs, 8,000 movies and over 50,000 TV episodes. The app store has over 3 billion (!) downloads to date in 77 countries.<\/p>\n<p>Talking iPhone now, which did well but not as well as analysts had predicted. But then again, analysts just make stuff up anyway. Their average sales price of $620 is something I&#8217;m sure they can sleep comfortably with.<\/p>\n<p>Half the Macs sold in stores last quarter went to people who&#8217;d never bought a Mac before. This has been a trend for Apple for the last few years, and speaks well for the long-term, assuming they keep those converts in the Mac family.<\/p>\n<p>Now talking accounting&#8230; basically, they used to defer iPhone and Apple TV revenue, but now they recognize revenue immediately (including estimated upgrade fees). Not too exciting unless you&#8217;re an investor or a CPA.<\/p>\n<p>&#8220;We are incredibly excited about our new product pipeline.&#8221; Well, <a href=\"http:\/\/www.gizmodo.com\/appletablet\">us too<\/a>!<\/p>\n<p><strong>Q&#038;A:<\/strong><\/p>\n<p>Q: 44% of iPhone units are on AT&#038;T (globally, presumably). What are the benefits of their being your only US partner, given their problems? (A little Verizon-baiting there)<\/p>\n<p>A: And COO Tim Cook doesn&#8217;t bite: &#8220;First of all, AT&#038;T is a great partner&#8230; it&#8217;s important to remember that they have more mobile broadband user than any other carrier in the world&#8230; We have very high confidence that they&#8217;ll make very significant progress towards fixing [their problems].&#8221;<\/p>\n<p>Q: Could you elaborate on which component prices you expect to be up this quarter? (Like um tablet components HMMM?)<\/p>\n<p>A: Tim Cook: We&#8217;re continuing to see that the market is <a href=\"http:\/\/gizmodo.com\/5446405\/sorry-pc-buyers-of-the-future-prices-are-going-up\">constrained in D-RAM<\/a>, and we do expect that to drive prices higher.<\/p>\n<p>Q: Does your guidance include any unannounced products? (Like um tablet products HMMMM?)<\/p>\n<p>A: CFO Peter Oppenheimer won&#8217;t slip that easy. No comment.<\/p>\n<p>Q: Could you talk more about the iPhone in China? How is that looking into this year?<\/p>\n<p>A: Tim Cook: We&#8217;ve cumulatively activated over 200,000 units since October launch. We&#8217;re very, very focused on the quality of the point of sale and the customer experience. We&#8217;d prefer to move slow because we&#8217;re building the brand for the long term. I wouldn&#8217;t want to forecast where sales will go or what we may or may not do from a partner point of view.<\/p>\n<p>Q: Any update on litigation? (Honestly, there&#8217;s so many people <a href=\"http:\/\/gizmodo.com\/5419047\/apple-sued-for-iphone-patent-infringement-again\">suing Apple right now<\/a> that a full answer could take us through Wednesday&#8217;s announcement).<\/p>\n<p>A: Nope! (thank goodness)<\/p>\n<p>Q: What&#8217;s the deal with the bass ackwards App Store approval process?<\/p>\n<p>A: Tim Cook says it&#8217;s important to &#8220;keep it in perspective.&#8221; 90% of apps approved in 14 days or less. Porn gets dismissed outright (<a href=\"http:\/\/gizmodo.com\/5445065\/apple-approves-porn-app-in-under-12-hours\">oh really?<\/a>) &#8220;Most of the rejections are bugs in the code itself, and this is protecting the customer and developer, to a great extent.&#8221;<\/p>\n<p>Q: Here we go. How big of an impact do you expect your next product to have? As big as iPhone and iPod?<\/p>\n<p>A: Tim Cook doesn&#8217;t want to ruin the surprise, which itself is not at all surprising. But it is disappointing!<\/p>\n<p>Q: Can you provide more color on the App Store in terms of changes in paid versus free apps?<\/p>\n<p>A: Peter Oppenheimer &#8220;doesn&#8217;t want to share the answers to the question that you asked.&#8221; Peter Oppenheimer is NO FUN. He does say that Apple is &#8220;way ahead&#8221; of their competitors.<\/p>\n<p>Q: Can you give an update on long-term strategy re: Lala and Quattro acquisitions?<\/p>\n<p>A: Peter Oppenheimer: &#8220;We occasionally acquire small companies from time to time for their technology and talent.&#8221; Come on, Peter. Just show a little leg, that&#8217;s all I&#8217;m asking.<\/p>\n<p>(Sidenote: <a href=\"http:\/\/twitter.com\/chockenberry\/status\/8210282989\">Craig Hockenberry notes<\/a> that with iPod Touch up 55% this quarter, there are now about 77 million devices out there. Yowza).<\/p>\n<p>Q: Can you characterize your changing relationship with Google?<\/p>\n<p>A: Peter Oppenheimer: &#8220;We work with Google in some areas and compete with them in others.&#8221; Where&#8217;s the fire in the belly, Peter? Doesn&#8217;t the Nexus One tick you off even just a <em>little<\/em>?<\/p>\n<p>Some talk about the K-12 market, and we&#8217;re done! Not nearly as much tablet-baiting as we&#8217;d hoped, but that&#8217;ll just make Wednesday all the sweeter.<\/p>\n<blockquote>\n<p>Apple Reports First Quarter Results<br \/>\nAll-Time Highest Revenue and Profit<br \/>\nNew Accounting Standards Adopted<\/p>\n<p>CUPERTINO, California-January 25, 2010-Apple\u00ae today announced financial results for its fiscal 2010 first quarter ended December 26, 2009. The Company posted revenue of $15.68 billion and a net quarterly profit of $3.38 billion, or $3.67 per diluted share. These results compare to revenue of $11.88 billion and net quarterly profit of $2.26 billion, or $2.50 per diluted share, in the year-ago quarter. Gross margin was 40.9 percent, up from 37.9 percent in the year-ago quarter. International sales accounted for 58 percent of the quarter&#8217;s revenue.<\/p>\n<p>Apple sold 3.36 million Macintosh\u00ae computers during the quarter, representing a 33 percent unit increase over the year-ago quarter. The Company sold 8.7 million iPhones in the quarter, representing 100 percent unit growth over the year-ago quarter. Apple sold 21 million iPods during the quarter, representing an eight percent unit decline from the year-ago quarter.<\/p>\n<p>During the quarter Apple elected retrospective adoption of the Financial Accounting Standards Board&#8217;s amended accounting standards* related to certain revenue recognition. Adoption of the new accounting standards significantly changes how the Company accounts for certain items, particularly sales of iPhone\u00ae and Apple TV\u00ae.<\/p>\n<p>&#8220;If you annualize our quarterly revenue, it&#8217;s surprising that Apple is now a $50+ billion company,&#8221; said <a class=\"autolink\" title=\"Click here to read more posts tagged #stevejobs\" href=\"http:\/\/gizmodo.com\/tag\/stevejobs\/\">Steve Jobs<\/a>, Apple&#8217;s CEO. &#8220;The new products we are planning to release this year are very strong, starting this week with a major new product that we&#8217;re really excited about.&#8221;<\/p>\n<p>&#8220;We are very pleased to have generated $5.8 billion in cash during the quarter,&#8221; said Peter Oppenheimer, Apple&#8217;s CFO. &#8220;Looking ahead to the second fiscal quarter of 2010, we expect revenue in the range of about $11.0 billion to $11.4 billion and we expect diluted earnings per share in the range of about $2.06 to $2.18.&#8221;<\/p>\n<p>Apple will provide live streaming of its Q1 2010 financial results conference call utilizing QuickTime\u00ae, Apple&#8217;s standards-based technology for live and on-demand audio and video streaming. The live webcast will begin at 2:00 p.m. PST on January 25, 2010 at www.apple.com\/quicktime\/qtv\/earningsq110\/ and will also be available for replay for approximately two weeks thereafter.<\/p>\n<\/blockquote>\n<p><br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<br clear=\"both\" style=\"clear: both;\"\/><br \/>\n<a href=\"http:\/\/ads.pheedo.com\/click.phdo?s=4c6971a47ec934f970d190bcf2d5891b&#038;p=1\"><img decoding=\"async\" alt=\"\" style=\"border: 0;\" border=\"0\" src=\"http:\/\/ads.pheedo.com\/img.phdo?s=4c6971a47ec934f970d190bcf2d5891b&#038;p=1\"\/><\/a><br \/>\n<img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"0\" width=\"0\" border=\"0\" style=\"display:none\" src=\"http:\/\/a.rfihub.com\/eus.gif?eui=2226\"\/><\/p>\n<div class=\"feedflare\">\n<a href=\"http:\/\/feeds.gawker.com\/~ff\/gizmodo\/full?a=jsViDsR673w:kyzA1LuAAhE:H0mrP-F8Qgo\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/gizmodo\/full?d=H0mrP-F8Qgo\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.gawker.com\/~ff\/gizmodo\/full?a=jsViDsR673w:kyzA1LuAAhE:yIl2AUoC8zA\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/gizmodo\/full?d=yIl2AUoC8zA\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.gawker.com\/~ff\/gizmodo\/full?a=jsViDsR673w:kyzA1LuAAhE:D7DqB2pKExk\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/gizmodo\/full?i=jsViDsR673w:kyzA1LuAAhE:D7DqB2pKExk\" border=\"0\"><\/img><\/a> <a href=\"http:\/\/feeds.gawker.com\/~ff\/gizmodo\/full?a=jsViDsR673w:kyzA1LuAAhE:V_sGLiPBpWU\"><img decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~ff\/gizmodo\/full?i=jsViDsR673w:kyzA1LuAAhE:V_sGLiPBpWU\" border=\"0\"><\/img><\/a>\n<\/div>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/feeds.feedburner.com\/~r\/gizmodo\/full\/~4\/jsViDsR673w\" height=\"1\" width=\"1\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple blew the doors off of Q4, with strong performances from almost every corner. It&#8217;s their highest revenue and profit ever, but will they say anything else about Wednesday&#8217;s announcement? Updated live. Apple sold twice as many iPhones as last year, although that still managed to be below Wall Street expectations. iPod continued its steady [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-230223","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/230223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=230223"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/230223\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=230223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=230223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=230223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}