{"id":230464,"date":"2010-01-26T07:47:35","date_gmt":"2010-01-26T12:47:35","guid":{"rendered":"http:\/\/wmpoweruser.com\/?p=12470"},"modified":"2010-01-26T07:47:35","modified_gmt":"2010-01-26T12:47:35","slug":"htc-forecasts-lower-margins-as-it-bets-on-china","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/230464","title":{"rendered":"HTC forecasts lower margins as it bets on China"},"content":{"rendered":"<div class=\"tweetmeme_button\" style=\"float: right; margin-left: 10px;\"><a href=\"http:\/\/api.tweetmeme.com\/share?url=http%3A%2F%2Fwmpoweruser.com%2F%3Fp%3D12470\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/api.tweetmeme.com\/imagebutton.gif?url=http%3A%2F%2Fwmpoweruser.com%2F%3Fp%3D12470\" height=\"61\" width=\"51\" \/><\/a><\/div>\n<p><a href=\"http:\/\/wmpoweruser.com\/wp-content\/uploads\/2010\/01\/htcquietlybrilliantlogo11.png\"><img loading=\"lazy\" decoding=\"async\" style=\"border-bottom: 0px; border-left: 0px; margin: 0px 0px 0px 15px; display: inline; border-top: 0px; border-right: 0px\" title=\"htc-quietly-brilliant-logo1\" border=\"0\" alt=\"htc-quietly-brilliant-logo1\" align=\"right\" src=\"http:\/\/wmpoweruser.com\/wp-content\/uploads\/2010\/01\/htcquietlybrilliantlogo1_thumb1.png\" width=\"244\" height=\"164\" \/><\/a> HTC has announced that it expects revenue to grow by up to 7 percent in the first quarter to around $1 billion, but margins are expected to fall from 32% last quarter to 30% this quarter as it plans to introduce lower-priced models to developing markets such as China.<\/p>\n<p>HTC is quoted to have said:<\/p>\n<p>&quot;We retain our long-term bullish tone on China smart phone growth potential and likely a big revenue contributor to our growth in the next couple years,&quot;<\/p>\n<p>Arthur Hsieh, an analyst at UBS however felt&#160; &quot;The margin they&#8217;re forecasting is a little worse than I&#8217;d expected, but that&#8217;s something they&#8217;ll have to accept, because prices will come down if HTC wants to target the mass market.&quot;<\/p>\n<p>HTC expressed confidence in leveraging their involvement with the Google Nexus One to enhance their brand awareness.&#160; HTC will however be acting as the ODM rather then OEM for the handset, which almost certainly means lower margins and less publicity.<\/p>\n<p>It is of note that the Google Nexus One sells for only $529, much cheaper than the similarly specified <a href=\"http:\/\/wmpoweruser.com\/?tag=htc-leo\" >HTC HD2<\/a>, which sells for $640, even after a price drop.<\/p>\n<p>HTC\u2019s shares dropped 1.91 percent on the announcement, and have fallen&#160; around 15% since July 2009.<\/p>\n<p>Read more at <a href=\"http:\/\/www.reuters.com\/article\/idUSTOE60P07U20100126?type=marketsNews\" >Reuters here<\/a>.<\/p>\n<p><a class=\"a2a_dd addtoany_share_save\" href=\"http:\/\/www.addtoany.com\/share_save?linkurl=http%3A%2F%2Fwmpoweruser.com%2F%3Fp%3D12470&amp;linkname=HTC%20forecasts%20lower%20margins%20as%20it%20bets%20on%20China\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/wmpoweruser.com\/wp-content\/plugins\/add-to-any\/share_save_171_16.png\" width=\"171\" height=\"16\" alt=\"Share\/Bookmark\"\/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HTC has announced that it expects revenue to grow by up to 7 percent in the first quarter to around $1 billion, but margins are expected to fall from 32% last quarter to 30% this quarter as it plans to introduce lower-priced models to developing markets such as China. HTC is quoted to have said: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-230464","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/230464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=230464"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/230464\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=230464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=230464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=230464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}