{"id":235736,"date":"2010-01-26T20:51:57","date_gmt":"2010-01-27T01:51:57","guid":{"rendered":"Gizmodo-5457759"},"modified":"2010-01-26T20:51:57","modified_gmt":"2010-01-27T01:51:57","slug":"the-price-of-ebooks-for-the-apple-tablet-12-99-or-14-99-rumor","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/235736","title":{"rendered":"The Price of Ebooks for the Apple Tablet: $12.99 or $14.99 [Rumor]"},"content":{"rendered":"

<\/a>Book publishers’ last-minute negotiations with Apple revealed by the WSJ<\/a>: Apple is pushing for bestsellers to cost $12.99 or $14.99—and some<\/em> books $9.99—with Apple taking a 30 percent cut, like iPhone apps. Publishers set the ultimate price, though.<\/p>\n

Despite the higher price to customers, selling books through Apple could actually make less money per book for publishers than through Amazon, who sells a number of bestsellers for $10 by taking a loss (paying the publisher, say, $15). Amazon’s latest scheme<\/a> does look more like Apple’s, where publishers want 70 percent of the revenue, but book prices are capped at $10. And it’s the $10 pricepoint that’s the problem for publishers, both philosophically and practically: They want people to believe books are worth more than $9.99, and they want to set the prices themselves.<\/p>\n

On a smaller note, the WSJ says that HarperCollins is trying to wedge its way into the starting up lineup tomorrow (though don’t expect to be blown away<\/a> by what they show). McGraw-Hill, who was pretty gabby about the tablet earlier today, won’t be showing anything. And, like we and others, notably Peter Kafka<\/a>, have said, the WSJ says most publishers are in fact still in the dark about most of the tablet’s details, from development to pricing to distribution.<\/p>\n

Amazon vs. Apple. Should be a fun show to watch, though if it goes like music, we already know who’s going to win. I wonder if the publishing industry should be quite so keen on that. [WSJ<\/a>]<\/p>\n



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Book publishers’ last-minute negotiations with Apple revealed by the WSJ: Apple is pushing for bestsellers to cost $12.99 or $14.99—and some books $9.99—with Apple taking a 30 percent cut, like iPhone apps. Publishers set the ultimate price, though. Despite the higher price to customers, selling books through Apple could actually make less money per book […]<\/p>\n","protected":false},"author":1718,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-235736","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/235736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1718"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=235736"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/235736\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=235736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=235736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=235736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}