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If the last couple of years weren’t crucial enough, Chrysler Group LLC’s new CEO Sergio Marchionne said yesterday that 2010 will be a very significant year to rebuild consumer confidence in the Auburn Hills automaker.<\/p>\n
“These things take time, but I think 2010 is the crucial year. We need to do most of that work (of restoring consumer confidence in Chrysler) in 2010,” Marchionne said.\u00a0”We started last year a piece at a time rebuilding the component elements of the brand equity.”<\/p>\n
<\/span><\/p>\n He said that new product offerings coming to the market in the second, third and fourth quarter will see a rebuilding of that equity in terms of actual sales.<\/p>\n Chrysler sales were down 35.9 percent in 2009, underperforming FoMoCo and General Motors.<\/p>\n – By: Stephen Calogera<\/em><\/p>\n Source: Automotive News<\/a> (Subscription Required)<\/p>\n If the last couple of years weren’t crucial enough, Chrysler Group LLC’s new CEO Sergio Marchionne said yesterday that 2010 will be a very significant year to rebuild consumer confidence in the Auburn Hills automaker. “These things take time, but I think 2010 is the crucial year. We need to do most of that work […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-235764","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/235764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=235764"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/235764\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=235764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=235764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=235764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<\/img><\/a>
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