{"id":236806,"date":"2010-01-27T12:03:00","date_gmt":"2010-01-27T17:03:00","guid":{"rendered":"tag:blogger.com,1999:blog-3087194156628161158.post-8015269288388570986"},"modified":"2010-01-27T12:07:18","modified_gmt":"2010-01-27T17:07:18","slug":"msn-india-what-american-billionaires-do-for-media-hype-visit-space","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/236806","title":{"rendered":"MSN INDIA: What American billionaires do for media hype? Visit space!"},"content":{"rendered":"

By Katie Evans, Forbes , <\/cite><\/span>27\/01\/2010<\/span><\/p>\n

Doctors couldn’t explain this 16-year-old’s bizarre neurological and psychiatric symptoms.<\/p>\n

There’s no escaping him. Donald Trump is everywhere – and he loves it that way. In New York City there are at least 13 buildings with the Trump name on them and at least 20 more around the world. <\/p>\n

For nearly a decade Trump has had his own reality television shows, The Apprentice and Celebrity Apprentice, where he showcases his flare for bravado, brashness and product placement. Then there is Cirque du Soleil cofounder Guy Laliberte who took his need for attention to new heights this year by flying into space. The former fire-breather flew with a slew of Russian astronauts in October for a two-week visit to the International Space Station. The cost for his mission: $30 million. <\/p>\n

Donald Trump’s stamped Trump on everything from water and vodka to suits and online business courses, and he’s paid a nice royalty anytime something with his face flies off the shelves.
Then there’s the television commentary he provides (for free, to anyone who will listen) every time a big celebrity story hits the airwaves. <\/p>\n

Miss USA runner-up Carrie Prejean says she doesn’t believe in same-sex marriage? Trump: “It was a controversial question. It was a tough question. If her beauty wasn’t so great, nobody really would have cared.” <\/p>\n

Trump is one of 11 billionaires Forbes selected for their list of the most overexposed billionaires, which recognizes 10-figure tycoons for their appetite for frequent media appearances and endless self-promotion. Their combined net worth: $75 billion. <\/p>\n

Broadcast from Space<\/strong><\/p>\n

Guy Laliberte’s highly publicized trip, which included a live broadcast to a U2 concert, was used to raise awareness for Laliberte’s clean water charity, the One Drop Foundation. <\/p>\n

Another billionaire using space to keep his name in the world’s headlines is Richard Branson. The chief of Virgin Group unveiled Virgin Galactic’s SpaceShip Two in December and plans to use the vessel to pioneer commercial space travel. The rocket ship will launch test runs this year and offer commercial space tours as early as 2012. Tickets are $200,000. <\/p>\n

Branson’s career has been loaded with media hype. He crossed the Atlantic in a red, Virgin-branded hot air balloon, broke records in a similar-themed speedboat and launched a short-lived realty TV show: The Rebel Billionaire.<\/p>\n

World’s richest most exposed<\/strong><\/p>\n

Investor Warren Buffett is the world’s richest overexposed billionaire. The Berkshire Hathaway maven, who often appears on CNBC in interviews with Becky Quick to offer up his views on the economy and investments, was worth $40 billion when we published our list of the 400 richest Americans in September. <\/p>\n

This fall Buffett made “an all-in wager on the U.S. economy” through the purchase of Burlington Northern Santa Fe Railway and has recently been in the middle of Kraft’s purchase of Cadbury. Buffett leveraged his 9% stake in Kraft to assert his disapproval of the stock-heavy structure of the original bid and told CNBC’s Quick he would have voted against the final deal that closed Tuesday.<\/p>\n

The Oracle of Omaha also stars in a new on-line cartoon series that teaches children about finance.
Dallas Cowboys owner Jerry Jones clinched a spot on the list for milking every opportunity to promote the opening of the new $1.2 billion Cowboys Stadium in September. In addition to scores of interviews for sports news outlets and the Forbes.com Video Network, Jones also made a CNBC commercial on the stadium, declaring, “I am American business.” <\/p>\n

Before the Cowboys’ playoff loss Jones hosted a high-profile college basketball game in the new venue and is now planning for a boxing match.<\/p>\n

He also allowed Michael Irvin to award the winner of the former wide receiver’s reality TV series 4th and Long a spot on the Cowboys practice team, and made a few appearances on the show. This came a year after he was the star of his own HBO reality series, Hard Knocks.<\/p>\n

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