{"id":236919,"date":"2010-01-27T12:13:04","date_gmt":"2010-01-27T17:13:04","guid":{"rendered":"http:\/\/gigaom.com\/?p=94669"},"modified":"2010-01-27T12:13:04","modified_gmt":"2010-01-27T17:13:04","slug":"why-buzz-com-could-give-att%e2%80%99s-mobile-presence-a-boost","status":"publish","type":"post","link":"https:\/\/mereja.media\/index\/236919","title":{"rendered":"Why Buzz.com Could Give AT&T\u2019s Mobile Presence a Boost"},"content":{"rendered":"
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\"\"<\/a>AT&T is developing a new social recommendations site<\/a> that it plans to use to enter the white-hot space in the coming months. Think of it as AT&T’s version of Yelp or Urban Spoon or even CitySearch and you get the picture. The effort is a long shot given how teeming the market already is with other user-review offerings, but AT&T isn’t coming to the table empty-handed.<\/p>\n

Buzz.com<\/a>, which is currently in closed alpha with a group of AT&T employees, is aimed at helping users find the right local business based on reviews from friends and family. The company is walking a well-worn path — one that’s been traveled by Google, Yahoo, Yelp and plenty of others — and Buzz.com has all the hallmarks of a corporate me-too offering.<\/p>\n

But AT&T brings some muscle to the crowded space. It already has a massive database of information and a substantial local advertising operation through its Yellow Pages business, giving it a solid foundation on which to build. Just as importantly, the telecom has vast experience with mobile content. Not only could AT&T distribute a Buzz.com app to many of its 81 million-plus mobile users, it also could use the site to target consumers using other carriers’ services on the mobile web. Which would give AT&T a great chance to monetize the site as it builds a community of users across mobile networks.<\/p>\n

Image courtesy Flickr user MrVJTod<\/a>.<\/em><\/p>\n

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AT&T is developing a new social recommendations site that it plans to use to enter the white-hot space in the coming months. Think of it as AT&T’s version of Yelp or Urban Spoon or even CitySearch and you get the picture. The effort is a long shot given how teeming the market already is with […]<\/p>\n","protected":false},"author":6442,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-236919","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/236919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/users\/6442"}],"replies":[{"embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/comments?post=236919"}],"version-history":[{"count":0,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/posts\/236919\/revisions"}],"wp:attachment":[{"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/media?parent=236919"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/categories?post=236919"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mereja.media\/index\/wp-json\/wp\/v2\/tags?post=236919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}